Internet Marketing and SEO Course Preamble
Starting Date - Flexi-schedule
Aim of the Course
To provide a specific marketing learner group with progressive insight into contemporary marketing fundamentals, principles and applications to plan, execute and manage an Internet Marketing campaign.
At the end of the course competency should be demonstrated in the following outcome areas:
- Understand Internet marketing principles
- Prepare an Internet marketing plan
- Configure and customize a business website
- Apply Search Engine Optimisation (SEO) tools
- Deploy an Internet marketing / advertising campaign
- Create and build online brand momentum (new)
- Evaluate the effectiveness of a website / Internet marketing campaign
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Course Structure
This part-time short course will be facilitated over a period of up to three months. The course will be facilitated in a classroom / computer room.
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Payment
We will require a minimum of three installments. After receipt of the registration fee of R1000-00 the course material, online classroom / notes area and .com domain / fully functional website will be made available."
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Online Resource Support
The course will be supported with a secure on-line resource centre for learning support, updated notes, assignments and presentations.
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Target Audience
Small business owners / entrepreneurs with or without a website. Marketing and public relations practitioners requiring a good understanding of current online marketing / advertising methodologies and practical web building.
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Course Leader - Vernon Chalmers
With more than 15 years of practitioner and lecturing experience in traditional and Internet Marketing in the Western Cape. He is owner of the Vernon Chalmers website and business blog.
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Entry Requirements
- Understanding and interest of the Internet as a business / social medium.
- MS Word-style editing proficiency
- Internet access at work / home a recommendation
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