Internet Marketing & SEO Course
Distance Learning private course
Increase your personal and / or business value through the effective positioning of a website supported by a professional online marketing and advertising strategy.
Target Audience Small business owners and entrepreneurs with or without a website. Or anybody who wants to gain a good understanding of current online marketing and advertising methodology.
On-site Facilitation Vernon Chalmers will visit each delegate in the Cape Peninsula for two hours shortly after registration in his / her own learning environment. Consultation will be facilitated to deliver all course material and to setup each delegate's website in his / her own business / home environment. Two additional private sessions will be facilitated during week 3 and week 7. Facilitation could also be scheduled after-hours on a Wednesday / Thursday evening up to 21:00. Consultations are course fee inclusive and not compulsory.
Each delegate will receive his / her own fully functional .com website. (zero unwanted advertising banners - you will have 100% control of all content / advertising).
Course will be NQF 5 aligned.
Dates: From 18 August 2008
Course Fee From R2 500-00 (All inclusive / website / textbook / notes / practical web building)
Contact marketing@vernonchalmers.com
Course Management Vernon Chalmers / Prof Harry Ballard / Lisa Cilliers
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| Payment Detail | Enrolment |
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Course Outline
- Internet marketing fundamentals
- Internet marketing & advertising strategy
- Website building & configuration
- Search Engine Optimization
- Google Webmaster Tools
- Online marketing deployment
- Online advertising deployment
- Media relations
- Campaign management
- Statistical / performance measurement
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Free Website: Own domain name registration (.com) and Business Plan website included in the course (terms and conditions will apply). This offer is valid for three months where after certain hosting rates will apply. Follow the link to the Business Plan option. Ignore the costing for three months as it is inclusive in the course fee.
Textbook: The E of Marketing (Swanepoel 2007), various text notes and web resources will also be inclusive in the course fee.
Dates: From 18 August 2008
Certification: Students will receive a NQF credit bearing certificate from VC&A after successful completion of the various required continuous assessments.
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