Internet Marketing / SEO Consulting and Mentoring
Consulting | Mentoring | Campaign Management
Offering a comprehensive range of Internet Marketing and SEO Consulting and Mentoring services to SME businesses in the Western Cape and Johannesburg.
- Strategic Internet Marketing / planning
- Market research and analysis
- Internet Marketing tactical planning
- Search Engine Indexing
- Search Engine Marketing - SEM
- Search Engine Optimisation - SEO
- Affiliate Marketing recommendations
- Social media strategy, planning and deployment
- Google Adwords advertising management
- Campaign project management
- Detailed analytics / metrics interpretation
Rates: From R250-00 per hour (training option will be at reduced rates)
Contact me to discuss individual mentoring / training options
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Please read the following considerations
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Key Performance Indicators / Business Outcomes
Internet Marketing planning and deployments are only executed after detailed client specification and requirements. Various Key Performance Indicators will be considered during consultation to provide the most cost-effective deployments. We recommend campaign schedules of at least 6 months where after other options may be considered.
Integration with existing business / marketing plan
For improved results it is highly recommended that the Internet Marketing campaign be integrated with existing business strategy, marketing / advertising plan and sales targets. Monthly reports will not only show various website statistics, but also sales conversion rates and to which degree the Internet Marketing Plan meets its targets.
Setting goals / targets
To be determined with the client and then integrated with business goals / outcomes to provide for detailed reporting every 30 days for 3 to 6 months.
Effective campaign schedule
The shortest campaign period is three months with the recommended period to be six months. Ongoing campaign management and database / mail management will be available on request.
Definition and purpose of Creative Tools
Vernon Chalmers is also a part-time e-commerce lecturer at Varsity College Rondebosch for both the diploma and UNISA degree courses.
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