Vernon Chalmers

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Kumalogreen website

Course Dates: 4/5 October 2010 - Johannesburg

How to use the most powerful marketing tool available - the secrets to effectively marketing on the net.

E-marketing is your most powerful, cost effective marketing tool. Gain insight into proven, effective and profitable internet marketing / SEO tips, tactics and tools that will help you achieve your online goals.

Who should attend?

The course is designed for both marketing professionals and non-specialists, who would like to gain insight into the latest e-marketing concepts and tactics

What will I learn?

On completion of the course you will know how to:

• Take advantage of what the Internet offers your business as a cost effective marketing tool
• Structure your website content, navigation and design for maximum impact
• Integrate your online presence into your current marketing activities
• Incorporate a search engine optimisation strategy into your current marketing activities
• Build and retain customer relations online

Course Outline

E-marketing Fundamentals

• History of the Internet = how much business is done on the Internet
• Benefits for being on the Net for your business
• Trends - understanding the business behind Twitter, Facebook, Google, You Tube and others - where do they fit in and how can they help you

E-Mail Marketing

• Direct e-mailing
• Getting your emails read - use of wording, graphics, content and personalisation
• Developing an e-marketing plan
• Data acquisition
• Measuring email performance - what is working / what's not working

Your Website

• What should your current site be doing for you
• Current website analysis (SWOT)
• Competitor analysis
• Developing a website plan (design / navigation / content)
• Introduction to web analytics and measurement tools

Search Engine Optimisation (SEO)

• Differing search engines
• Getting 'top' search results position
• Search engine ranking
• Useful Google tools to assist SEO
• Affiliate marketing
• Reputation management

Search Engine Marketing (Pay Per Click)

• Google, Yahoo, Bing
• Choosing keywords
• Writing Creative
• Measuring Performance

Connecting with your customers on-line

• Site personalisation
• Building web site community
• Social media, conversational marketing, user generated content, blogging
• Online customer services and sales

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Course Information

• 2 Days
• R3 750 + VAT p/p
• Request a brochure

Course Dates - Johannesburg

• 19 - 20 Jul '10
• 04 - 05 Oct '10

Bookings

• Tel: 011 431 1533
• info@kumalogreen.co.za
• www.kumalogreen.co.za

Venue

• Johannesburg
• Benvenuto Conference Centre
• www.benvenuto.co.za

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