Vernon Chalmers

Overview
This two day workshop addresses social media as an opportunity to leverage corporate networking, public relations and marketing strategies. It focuses on the design and deployment of measurable social media applications to enhance interactive brand communication and integrate social information management practices.

Fee: R2 400-00 per person (Negotiable for small groups)

Purpose of the Course
To equip a specific audience with insight and skill into selecting, planning and deploying an integrated social media framework into existing media and marketing programmes.

Who should attend
- Business owners
- Entrepreneurs
- PR practitioners
- Marketing practitioners

Tailored Approach
Course to be structured around specific corporate requirements in terms of individual learning levels, corporate strategy and specific target markets.

At the end of the course competency should be possible and be demonstrated in the following outcome areas:

• Identify and understand current Web 2.0 and social media trends
• Understand the various categories of social media networks and tools (Facebook, Linkedin, YouTube, Twitter - and others)
• Integrate social media tools into existing marketing / media / pr campaigns
• Define Key Performance Indicators (KPI's)
• Deploy social media tools on existing websites and blogging platforms
• Apply social media and Search Engine Optimisation (SEO)
• Advertising on social media platforms
• Interpret analytics and statistics
• Evaluate the effectiveness of a social media campaign

Specific strategy / learning areas

• Latest trends and corporate deployments
• Social media / content / network strategy
• Identifying and selecting social media channels and tools
• Deployment and configuration of specific social media tools
• Measuring social media results in relation to online campaigns (ROI)

Specific configuration / deployment areas

• Creating and managing various social media accounts / profiles
• Selecting and adding content to social media channels
• Sharing tools on the Desktop (AddThis / Amplify / Digg and others)
• Facebook as business / networking platform (Applications / Pages)
• Twitter and associated micro-blogging tools as business / networking platform
• Social bookmarking and RSS feeds
• Search engine Optimisation deployments (website / blog / social media)
• Social media analytics

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Contact Us for more information and / or request a corporate quotation

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