Corporate Social Media and SEO Short course
Cape Town | Durban | Johannesburg
Overview
This two day short course addresses social media as an opportunity to leverage corporate networking, public relations and marketing strategies. It focuses on the design and deployment of measurable social media applications to enhance interactive brand communication and integrate social information management practices.
Delivery: 25 hours - part-time
Course Fee: R5 000-00 (please confirm pricing on registration)
Payment: 50% on quotation acceptance / Balance at last session
Purpose of the Course
To equip a specific audience with insight and skill into selecting, planning and deploying an integrated social media strategy into existing media and marketing programmes.
Who should attend
- Business owners
- Entrepreneurs
- PR practitioners
- Marketing practitioners
Tailored Approach
Course to be structured around specific corporate requirements in terms of individual learning levels, corporate strategy and specific target markets.
At the end of the course competency should be possible and be demonstrated in the following outcome areas:
- Identify and understand current Web 2.0 and social media trends
- Understand the various categories of social media networks and tools (Facebook, Linkedin, YouTube, Twitter - and others)
- Define a Social Media strategy and related policies
- Integrate social media tools into existing marketing / media / PR campaigns
- Define Key Performance Indicators (KPI's)
- Deploy social media tools on existing websites and blogging platforms
- Apply social media and Search Engine Optimisation (SEO)
- Advertising on social media platforms
- Interpret analytics and statistics
- Evaluate the effectiveness of a social media campaign
Specific strategy / learning areas
- Latest trends and corporate deployments
- Social media / content / network strategy
- Creating a social media policy (Internal use)
- Identifying and selecting social media channels and tools
- Deployment and configuration of specific social media tools
- Measuring social media results in relation to online campaigns (ROI)
Specific configuration / deployment areas
- Creating and managing various social media accounts / profiles
- Selecting and adding content to social media channels
- Sharing tools on the Desktop (AddThis / Amplify / Digg and others)
- Facebook as business / networking platform (Applications / Pages)
- Twitter and associated micro-blogging tools as business / networking platform
- Social bookmarking, Syndications and RSS feeds
- Search Engine Optimisation (SEO) deployments (website / blog / social media)
- Social Media Analytics
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Contact Me direct for more information and / or request a corporate quotation
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