Effective Blogging and Social Media Workshop
Cape Town and Johannesburg
Purpose of the Workshop
To provide private individuals, marketing and public relations practitioners in the Western Cape / Johannesburg with progressive insight and skill into business / social blogging, contemporary marketing fundamentals, principles and applications to plan, execute and manage an effective blog.
Fee: R2 850-00 per person (Negotiable for small groups)
Full payment required before workshop - (or as per agreement).
At the end of this one-day workshop competency should be possible and demonstrated in the following outcome areas:
- Understand the blogging environment and platform selection
- Free blogs vs custom (proprietary) blogs
- Upgrade from a free to a custom / own domain (for Google Blogspot bloggers)
- Configure and customize a business / social blog
- Blogging from inside a corporate website
- Effective content selection, curation and copy writing
- Understand Internet marketing principles
- Understand and apply Social Media tools
- Apply monetisation tools (make money from your blog)
- Apply Search Engine Optimisation tools - SEO
- Blog Analytics - Evaluate the effectiveness of your blog
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Contact Us for more information
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