Clicky

myScoop

Effective business and social blogging Workshop

Cape Town and Johannesburg

Purpose of the Workshop
To provide private individuals, marketing and public relations practitioners in the Western Cape / Johannesburg with progressive insight and skill into business / social blogging, contemporary marketing fundamentals, principles and applications to plan, execute and manage an effective blog.

Fee: R2 400-00 per person (Negotiable for small groups)

At the end of the 12- hour workshop competency should be possible and demonstrated in the following outcome areas:

  • Understand the blogging environment and platform selection
  • Free blogs vs custom (proprietary) blogs
  • Configure and customize a business / social blog
  • Blogging from inside a corporate website
  • Effective content selection and copy writing
  • Understand Internet marketing principles
  • Understand and apply Social Media tools
  • Apply monetisation tools (make money from your blog)
  • Apply Search Engine Optimisation tools - SEO
  • Blog Analytics - Evaluate the effectiveness of your blog

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Contact Us for more information

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