Internet Marketing, SEO and Social Media Training
Cape Town | Cape Peninsula | Durban | Johannesburg
Current Short Courses / Mentorships / Workshops
Short courses and on-site workshops facilitated in Cape Town and Johannesburg:
| Short Course / Workshop | Format | Duration | Location |
| Internet Marketing and SEO | Short Course | 20 Hours | Cape Town |
| e-Marketing Essentials | Short Course | 2. Days | Johannesburg |
| Corporate Social Media | Short Course | 2 Days | Johannesburg |
| Internet Marketing and SEO | Short Course | 2 Days | Durban |
| Corporate Social Media | Short Course | 2 Days | Durban |
| Corporate Social Media | Workshop | 12 Hours | Cape Town |
| Online Marketing Preparation | Workshop | 12 Hours | Cape Town |
| Effective Business Blogging | Workshop | 12 Hours | Cape Town |
| Online Visibility and SEO | Workshop | 12 Hours | Cape Town |
August - December 2010
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New media recruitment and staffing consulting
As an independent Internet Marketing consultant Vernon Chalmers is well experienced to assist not only SME owners and managers with recruitment and selection of the most appropriate staff, but also to consult with it's future online / new media business models.
Recruitment and selection services for online / new media positions
- Consulting on [strategic] corporate requirements
- New media workforce planning / job analysis
- Preparing / updating of job descriptions and job specifications
- Designing relevant recruitment / media advertisements
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SME Workshop: Preparing a website for Internet Marketing and SEO
An onsite workshop to assist SME business owners or private clients in the Western Cape with a DIY-approach to Internet marketing and Search Engine Optimisation.
This 12 hour workshop is aimed at giving new website or blog owners a hands-on understanding on how to deploy various online tools for leveraging Internet Marketing and SEO efforts.
During this workshop Vernon Chalmers will cover the following hands-on modules:
- Online Marketing Environment
- Google Webmaster Tools
- Search Engine Marketing - SEM
- Search Engine Optimisation - SEO
- Social media integration
- Website Analytics
Workshops will be structured around specific requirements to assist online publishers and retailers with information and online tools for immediate deployment.
Cost: R2 400-00 per person
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Private Workshop: Corporate Social Media Integration
A 12 hour workshop addresses social media as an opportunity to leverage corporate networking, public relations and marketing / SEO strategies. It focuses on the design and deployment of measurable social media applications to enhance interactive communication and integrate social information management practices.
Purpose of the Workshop
To equip a specific audience with insight and skill into selecting, planning and deploying an integrated social media framework into existing media and marketing programmes.
Who should attend
- Business owners
- Entrepreneurs
- PR practitioners
- Marketing practitioners
Specific strategy / learning areas
- Latest trends and corporate deployments
- Social media / content / network strategy
- Internet Marketing and SEO fundamentals
- Identifying and selecting social media channels and tools
- Deployment and configuration of specific social media tools
- Measuring social media results in relation to online campaigns (ROI)
Cost: R2 400-00 per person
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