New Internet Marketing / SEO short course - for Durban SME's (Nov / Dec 2010)
With sufficient demand Vernon Chalmers will be presenting his ever-evolving two-day Internet Marketing and SEO short course in Durban during November / December 2010. This short course will be similar in format to current Internet Marketing / SEO courses presented in Cape Town / Johannesburg for various training providers during 2010.
Venue and dates to be announced on sufficient demand from Durban SME's
Cost: R 5 000-00 per person (will include full catering / conferencing)
Optional Consultation
Third day option availability at same Durban venue to discuss your individual Internet Marketing, SEO and / or Social Media deployments. Available to four individual / SME consultations for two hours at R140-00 per hour for course delegates. R180-00 per hour for non-delegates,.
Please complete this Direct Response Form should you be in / around Durban and int-rested to attend this course.
Learn why and how to optimise your website and web presence. Consultants, small business owners, entrepreneurs, marketing and public relations practitioners must have a hands-on SEO capability for optimising brands, blogs and websites.
Course Objectives
- To understand / deploy various Internet Marketing and SEO tools
- Develop / manage a six-month online campaign to achieve pre-defined KPA's
- Measure various KPI's to monitor and forecast online marketing / sales success
Core learning areas
- Understanding of the online marketing / social media environment
- Developing an Internet Marketing plan for your brand / business / department
- Preparing a blog / website for leveraging online visibility
- Search Engine Marketing and Search Engine Optimisation (SEO)
- Content and blogging strategy / deployment / curation
- Introduction to Social Media (Strategy and deployment)
- Analytics - measuring online visitation
Motivation for the design / development of this course
This course was designed and developed by Vernon Chalmers after years of extensive online application and research involving the following areas:
- SEO / SEM models and application
- Client needs-analysis and website development
- Private SME consultations / training sessions
- Social Media strategy and day-to-day deployment
- Various academic and business courses / presentations
- Development of a results-driven training / execution model
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