CPUT Internet Marketing and SEO short course - March 2011
Vernon Chalmers will be presenting a part-time 20-hour SEO for Online Visibility short course at Cape Peninsula University of Technology's Graduate Centre for Management (Green Point Campus) on Saturday mornings.
DATES: From 5 March 2011 (09:00 - 12:00 Sat Mornings)
Learn why and how to optimise your website and web presence. Consultants, small business owners, entrepreneurs, marketing and public relations practitioners must have a hands-on SEO capability for optimising brands, blogs and websites.
Core learning areas
- Understanding of the online marketing / social media environment
- Developing an Internet Marketing plan for your brand / business / department
- Preparing a blog / website for leveraging online visibility
- Search Engine Marketing and Search Engine Optimisation (SEO)
- Content and blogging strategy / deployment / curation
- Analytics - measuring online visitation
Motivation for the design / development of this course
This course was designed and developed by Vernon Chalmers after years of extensive online application and research involving the following areas:
- SEO / SEM models and application
- Client needs-analysis and website development
- Private SME consultations / training sessions
- Social Media strategy and day-to-day deployment
- Various academic and business courses / presentations
- Development of a results-driven training / execution model
Download / view the official CPUT short course outline
Course Fee
R3 180-00 per person
Contact Me for more information
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