Vernon Chalmers presented a 2-hour session on Friday 8 April 2010 highlighting the importance of an online Social Media strategy to Public Relations 3 students at CPUT's faculty of Informatics and Design.
The topics covered included the strategic decision-making process involving the public relations department / agency in its new role in defining and applying online social media planning, deployment and measurement.
A follow-up presentation to the same students will include Search Engine Optimisation (SEO) of blogs, content and media releases.
This presentation was done in collaberation with Beryl Liebetrau of CPUT's Graduate Centre for Management.
PR 3 Students may login here (with the username / password provided to you) to download the presentation slides and supporting documents.
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