Vernon Chalmers SEO

Vernon Chalmers will be presenting a 1-day Internet Marketing / SEO strategy and deployment workshop to the CPUT BTech Public Relations 2011 students on Wedneday 16 November 2011.

Agenda

Session 1
- Internet Marketing fundamentals
- Internet Marketing campaign / website life-cycle management
- Search Engine Optimisation fundamentals / terminology
- Organic versus Paid Search / Visibility
- Content / blogging decisions
- Organic SEO for the PR practitioner
- Measuring Internet Marketing / SEO effectiveness

Session 2
- Internet Marketing strategy / deployment
- Search Engine Indexing / Setting up your Google Account
- Reinforcement of SEO checklist / system (including copywriting)
- Social Media Trends / Strategy
- Leveraging Visibility (Internet Marketing / SEO / Social Media)
- Conclusion

The Public Relations Management diploma and degree programmes are facilitated via the CPUT faculty of Design and Informatics in Cape Town 

The Internet Marketing / SEO workshop for Public Relations practitioners is facilitated in collaboration with head of department Prof Johann van der Merwe.

Contact Me  for more information should you be interested on a similar course / workshop to be presented for your PR or Marketing management / staff. (Cape Town / Durban / Johannesburg)

More Internet Marketing / SEO Courses and Workshops presented by Vernon Chalmers in Cape Town, Durbam and Johannesburg.