Internet Marketing / SEO / Social Media for PR's short course - For 2011 CPUT BTech Public Relations students
Internet Marketing / SEO / Social Media for PR's short course - For 2011 CPUT BTech Public Relations students
Internet Marketing | SEO | Social Media Courses -
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Wed May 18, 2011 @ 12:00AM
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Vernon Chalmers will once again present an intervention on Internet Marketing / SEO / Social strategy and deployment to the CPUT BTech Public Relations students during semester II 2011. Dates to be confirmed.
Day 1 Agenda
- Internet Marketing fundamentals
- Internet Marketing campaign management
- Search Engine Optimisation fundamentals
- Organic versus Paid Visibility
- Content / Blogging decisions
- Copywriting and SEO for the PR practisioner
- Organic SEO checklist for the PR practitioner
- Measuring Internet Marketing / SEO effectiveness
Day 2 Agenda
- Internet Marketng / SEO strategy and deployment
- Search Engine Indexing / Setting up your Google Account
- Reinforcement of SEO checklist / system
- Social Media Trends / Strategy
- Leveraging Visibility (Internet Marketing / SEO / Social Media)
- Conclusion
The Public Relations Management diploma and degree programmes are facilitated via the CPUT faculty of Design and Informatics
Internet Marketing / SEO intervention for Public Relations practitioners is in collaboration with head of department Prof Johann van der Merwe.
Contact Me direct for more information
This course is reserved for ALL 2011 CPUT BTech full / part-time students
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