CPUT Internet Marketing / SEO short course - 12 March 2011
Vernon Chalmers will be presenting a part-time Saturday Morning SEO for Online Visibility short course at Cape Peninsula University of Technology's Graduate Centre for Management in Cape Town.
DATES: From 12 March 2011 (09:00 - 12:00 Sat Mornings)
Duration of the Course - 20 Hours - with online private support for up to three months
Learn why and how to optimise your website and web presence. Consultants, small business owners, entrepreneurs, marketing and public relations practitioners must have a hands-on SEO capability for optimising brands, blogs and websites.
Core learning areas
- Understanding of the online marketing / social media environment
- Developing an Internet Marketing plan for your brand / business / department
- Preparing a blog / website for leveraging online visibility
- Search Engine Marketing and Search Engine Optimisation (SEO)
- Content and blogging strategy / deployment / curation
- Analytics - measuring online visitation
Motivation for the design / development of this course
This course was designed and developed by Vernon Chalmers after years of extensive online application and research involving the following areas:
- SEO / SEM models and application
- Client needs-analysis and website development
- Private SME consultations / training sessions
- Social Media strategy and day-to-day deployment
- Various academic and business courses / presentations
- Development of a results-driven training / execution model
Download / view the: official CPUT short course outline
Course Fee: R3 180-00 per person
Contact Me for more information
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