One Day Workshop : Effective Business Blogging and Social Media : Cape Town / Johannesburg
One Day Workshop : Effective Business Blogging and Social Media : Cape Town / Johannesburg
Internet Marketing | SEO | Social Media Courses
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Sun Nov 06, 2011 @ 12:08AM
Comments: 1
Purpose of the Workshop
To provide private individuals, marketing and public relations practitioners in the Western Cape / Johannesburg with progressive insight and skill into business / social blogging, contemporary marketing fundamentals, principles and applications to plan, execute and manage an effective blog.
Cost: R2 200-00 per person (Negotiable for small groups)
At the end of this one-day workshop competency should be possible and demonstrated in the following outcome areas:
- Understand the blogging environment and platform selection
- Free blogs vs custom (proprietary) blogs
- Upgrade from a free to a custom / own domain (for Google Blogspot bloggers)
- Configure and customize a business / social blog
- Blogging from inside a corporate website
- Effective content selection, curation and copy writing
- Understand Internet marketing principles
- Understand and apply Social Media tools
- Understand the difference between PPC and organic SEO
- Apply monetisation tools (make money from your blog)
- Apply Search Engine Optimisation tools - SEO
- Blog Analytics - Evaluate the effectiveness of your blog
Core / preferred Platform - Google Blogspot blogs (recommended, but not essential)
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Contact Me direct for more information
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