Vernon Chalmers SEO

The email in this post is an Unwanted Mail received from a company called Pinpoint Marketing in Cape Town (see about Pinpoint Marketing listing on the ISPA website).
Maybe my business and marketing ethics are old-fashioned, but I fail to understand why professional marketers will purchase databases compiled by other so-called marketers.

How can you market to a marketing database if you have not met, spoken to and / or made no contact with the 'targeted' contact? It is e-mails like this that make me proud to have an extensive database of clients and students - each of them who I have personally met. I regard Pinpoint Marketing's marketing approach as very unprofessional indeed.

Part-copy of the Unwanted eMail received from Pinpoint Marketing

Sent: Thursday, December 02, 2010 3:23 PM
To: Anneke Olckers

Subject: Databases for Sale/ Marketing Opportunity

Effective Marketing Solutions for South African Companies!

To whom it may concern,

WE OFFER:

Databases for sale - want to own your own lists without investing the world?
From R750.00

Business lists which contain info such as: COMPANY NAME/EMAIL/WEBSITE/TELE/FAX/LOCATION/INDUSTRY TYPE/CONTACT PERSON + POSITION/SIZE for a wide variety of businesses in SA.
+
Hospitality lists, which contain info such as: NAME/EMAIL/WEBSITE/TELE/FAX/ADDRESS/PROVINCE for SA Resorts, Guesthouses, hotels, Caravan/camp Parks, Backpackers and self-catering establishments. 
+
Email addresses +Fax Numbers + Cell phone Numbers + Travel Agents + Doctors + Schools + Liquor Stores

Complete email copy >>

ISPA Hall of Shame - PinPoint Marketing

Interestingly enough PinPoint Marketing is listed on the IPSA website

35. Pinpoint Marketing and Mailmagic (2010-11-29)

Pinpoint Marketing aka Mailmagic aka Jeremy De Goede is a spammer with multiple reports of spam from ISPA members or trusted independent sources

• Domains: pinpointmarketing.co.za, mailmagic.co.za, investhost.com, canalsidegroup.co.za, webtoday.co.za, onlinecomps.co.za, ewinners.co.za
• Addresses: anneke@pinpointmarketing.co.za, sales@pinpointmarketing.co.za, marketing@mailmagic.co.za, jeremy@pinpointmarketing.co.za, bounce@webtoday.co.za, bounce@mailmagic.co.za

On the ISPA Website