Vernon Chalmers SEO

Vernon Chalmers was recently interviewed by James Retief from Southern Sun Equinox Magazine on the advantages and challenges of Corporate Social Media.

An extract from the Southern Sun interview as published in the 2010 5th Edition in the article ' Face Value':

"Vernon Chalmers, a part-time lecturer and consultant on Internet marketing, SEO and social media agrees. 'Social media is a strategy employed by companies to connect a
brand with the consumers of that brand, providing both the brand and its followers with the opportunity to communicate on both negative and positive issues, thereby building
a stronger community.' Vernon says it is essential that there is buy-in from top management in terms of a social media strategy, and a need to consider it as an imperative in terms of their long-term broader business strategy.

He adds that it would be a serious mistake to view social media as a fad. One of the most important benefits social media offers to companies is the ability to track conversations about the business, or people or events related to the business, through simple search tools. The company is then able to respond to these conversations and, if necessary, take remedial action."

Full Article
Face Value - The personal touch is becoming increasingly valuable. Read how your business can relook its social media presence.

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Southern Sun Profile

Southern Sun is Africa’s leading hotel group.  Since 1969, we have continued to revolutionise the local hospitality industry with our innovative spirit, dynamic management and unparalleled levels of service to both local and international travellers.

Now with more than 90 hotels throughout Africa, the Middle East and the Seychelles and an expansive development strategy, Southern Sun continues to shine. Our strength lies in our brands, each able to precisely offer a tailor-made experience to our guest, from deluxe accommodation for the five-star traveller to budget options for the thrifty.  As a trusted brand that offers real customer satisfaction, Southern Sun looks forward to welcoming you!

Source : Southern Sun Website