
Vernon Chalmers presented an intervention on Internet Marketing / SEO strategy and deployment to the CPUT BTech Public Relations students on 23 / 30 September 2010.
Day 1 Agenda
- Internet Marketing fundamentals
- Internet Marketing campaign management
- Search Engine Optimisation fundamentals
- Organic versus Paid Visibility
- Content / Blogging decisions
- Organic SEO checklist for the PR practitioner
- Measuring Internet Marketing / SEO effectiveness
Day 2 Agenda
- Internet Marketng / SEO strategy and deployment
- Search Engine Indexing / Setting up your Google Account
- Reinforcement of SEO checklist / system
- Social Media Trends / Strategy
- Leveraging Visibility (Internet Marketing / SEO / Social Media)
- Conclusion
The Public Relations Management diploma and degree programmes are facilitated via the CPUT faculty of Design and Informatics
Internet Marketing / SEO intervention for Public Relations practitioners is in collaboration with head of department Prof Johann van der Merwe.
Contact Me direct for more information
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