Vernon Chalmers SEO

Short Course Outcomes

At the conclusion of the Vernon Chalmers Internet Marketing and SEO short course, delegates should be able to demonstrate the following:

• Understand Internet Marketing, SEO and social media principles
• Prepare an Internet Marketing plan (for campaign management)
• Apply Search Engine Optimisation (SEO) techniques and tools
• Make effective content / blogging decisions
• Manage an interactive client / social media environment
• Understand and apply website analytics

Modules : Learning Outcomes

Internet Marketing Strategy

• Discuss Internet Marketing in context of overall business / marketing strategy
• Identify Key Performance Indicators for successful e-marketing deployment
• Execute a SWOT analysis for determining e-marketing readiness
• Define benchmark standards and targets for effective e-marketing
• Discuss and understand the e-marketing deployment model

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Internet Marketing and SEO Short Courses