Internet Marketing and SEO Short Course - Module Descriptions
Please note: Internet Marketing / SEO Module Descriptions are guidelines and sequence / delivery / content / emphasis may change due to specific client requirements.
Internet Marketing Fundamentals
Insight will be provided into marketing theory and application with a historic overview of the Internet's evolution into a contemporary marketing medium. The learner will be exposed to the dynamic growth of Internet marketing and online advertising practices.
Various definitions and concepts will provide for an in depth understanding of how Internet marketing contributes to an organisation's and / or website's marketing and advertising tactics and effectiveness.
Internet Marketing & Advertising Strategy
An in depth look into the elements required for successful marketing and advertising strategy. Internet marketing strategy and elements of various international and local organisations will be explored to identify Key Success Factors in preparing for an Internet marketing plan.
Read more >>
Post a Comment