Internet Marketing / SEO / Canon Camera News
Internet Marketing | SEO | Social Media Courses | Canon Cameras
Advanced Social Media workshop for non-technical website / blog managers
Advanced Social Media workshops facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The advanced Social Media workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on leveraging and maintaining current Social Media Visibility.
Onsite pre-workshop no-cost visit
Vernon Chalmers will visit interested companies onsite to discuss specific SEO requirements / business and website strategy insights.
Cost per Company / Group : R5 000-00 (8 hours) - Up to 5 people per company
Support : Free 6 months online / email support after workshop
Current city : Cape Town / Western Cape (other areas negotiable)
Core Social Media learning areas (structured around specific requirements)
Undertanding Social Media Marketing
- Social Media Marketing (on and off website / blog)
- Current Social Media Marketing applications / channels
- Social Media / Social Media Marketing trends
- Search Engines and Social Media
Measuring Your Current Social Media
- Website / Social Media Competitor Analysis
- Measuring brand and reputation
- Analytics / measurement
Social Media Strategy
- Social Media in context with business / online strategy
- Social Media Planning (objectives) / deployment
Improving Your Social Media
- Market / visitor / content intelligence
- Social Media channel management
- Leveraging organic Social Media Visibility
- Social Media paid Advertising / Promotions
Content Syndication
- RSS-feeds for Social Media leveraging
- Social Media decisions
- Reputation Management
- Analytics / measurement
(Social Media Workshop content may vary depending on specific client requirements)
For more information contact Vernon Chalmers direct
Advanced SEO workshop for non-technical website / blog managers and owners
Advanced Search Engine Optimisation (SEO) workshops facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The advanced SEO workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on increasing and maintaining current Online Visibility in the Search Engines.
Onsite pre-workshop no-cost visit
Vernon Chalmers will visit interested companies onsite to discuss specific SEO requirements / business and website strategy insights.
Cost per Company / Group : R5 000-00 (8 hours) - Up to 5 people per company
Support : Free 6 months online / email support after workshop
Current city : Cape Town / Western Cape (other areas negotiable)
Core SEO learning areas (structured around specific requirements)
Undertanding SEO / Search Marketing
- Organic SEO vs Paid Online Advertising
- Current SEO applications
- SEO / Search Marketing trends
- Search Engines and SEO
- SEO ranking factors
Measuring Your SEO
- Website / SEO Competitor Analysis
- SEO in context with business [website] strategy
- SEO Planning (objectives) / deployment
- SEO / current keyword Measurement
- Analytics / measurement
Improving Your SEO
- Market / visitor / content intelligence
- Keyword occurrence rates / ratios
- Application
- Analytics / measurement
Content Management
- Heading / title best practices
- Primary versus secondary content
- Content 'curation'
- Application
- Analytics
Content Syndication
- RSS-feeds for content leveraging
- Social Media decisions
- Reputation Management
- Analytics
(SEO Workshop content may vary depending on specific client requirements)
For more information contact Vernon Chalmers direct
TOTAL Service Station - Cnr M6 / Birkenhead Road Glencairn Heights Fish Hoek
After driving / entering the TOTAL Service Station Glencairn forecourt between approximately 12:00 – 13:00 on Friday 3 May 2013 (Silver Mercedes-Benz C-Class – for CCTV purposes), I immediately noticed a TOTAL petrol attendant on the forecourt with a lit cigarette in his hand (close to the open Point Of Sale / Entrance to the on-site cafe). This was disposed of as soon as I entered the petrol pump area.
Requesting to see the TOTAL owner / manager I was informed by the TOTAL petrol attendant that he / she was unavailable / not present on-site. Speaking to a Total petrol supervisor I was told she was inside and did not see anything.
I don't just find this a very serious health and safety risk, but an unsafe TOTAL consumer / TOTAL business practice. I sincerely wish for TOTAL South Africa Head Office to investigate and to carry out the necessary action (against the TOTAL Service Station Clencairn).
For my own safety (and my passengers) I will no longer be using TOTAL Service Station Glencairn and recommend to my readers / students / clients to be alert and vigilantwhen using TOTAL Service Station Glencairn (or any other TOTAL Service Station in the Western Cape).
TOTAL Online Service Philosophy (extracted from TOTAL Website - 3 May 2013)
Source TOTAL Website
- TOTAL is now renowned for the quality of its top-class service.
- Training of forecourt staff has received a lot of attention in the past few months. The training programme has been designed to show forecourt attendants how to deliver TOP SERVICE!
- Visit your nearest TOTAL service station and experience our TOP SERVICE philosophy
TOTAL in South Africa, I strongly disagree with the forecourt execution of your online listed TOTAL SERVICE PHILOSOPHY statement at TOTAL Service Station Glencairn, and therefore will go elsewhere for my vehicles' service station requirements.
In my opinion Training should not be limited to TOTAL forecourt staff only (as interpreted from above TOTAL service statement). It should incorporate the total TOTAL organisation.
From TOTAL South Africa Facebook Page (image extract / crop)
TOTAL Source: Total SA Facebook (Timeline Photo)
Somehow this message did not reach TOTAL management / staff at TOTAL Glencairn
URL forwarded to various TOTAL South Africa online email contacts / TOTAL Contact Us
TOTAL Service Station Glencairn Image: Google Maps >>
![Key criteria for selecting an Internet Marketing / SEO [training] agency](/media/AA/AA/vernonchalmers/images/4640381/Organic-SEO.jpg "Key criteria for selecting an Internet Marketing / SEO [training] agency")
South African SME's are slowly but surely recognizing the importance of an effective Internet Marketing / SEO / Social Media strategy and campaign for blogs and websites. Many so called 'SEO experts' are suddenly becoming available to assist businesses in leveraging online visibility and search engine ranking success.
Identifying and contracting a competent online marketing agency / consultant is a serious business decision that will require vigilance and careful consideration of the following:
- Internet Marketing / SEO is a business and marketing function and not just an IT deployment crafted by web developers and designers.
- The agency / consultant should have proven [strategic] business and marketing experience with an up-to-date online portfolio ( A tertiary qualification in marketing and / or business systems is highly recommended).
- The agency / consultant should demonstrate the ability to integrate business / marketing / IT requirements for your blog and / or website – this should also be demonstrated via the online portfolio.
- The agency / consultant should provide in depth project management campaign scheduling and again proven ability of the required strategy and deployment criteria to manage a campaign (on your behalf) / or to train you in achieving success in your own campaign.
- Request professional accreditation and affiliations with industry partners and / or academic institutions.
Read More >>
I am frequently asked to explain the fundamentals and application of Google's Webmaster Tools ( to assist with organic SEO on a growing or mature website).
So herewith a technical overview in understanding the fundamentals of how Google provides insight to your websites keywords, occurrence rates and impressions.
This was one of the questions asked by my hosting and CMS provider - Doodlekit - in their preparation of a detailed profile on the Vernon Chalmers website.
Lessons learned and advice to others about building and operating their own website
The website became an extension of my business, persona and service delivery standards and therefore required mindfulness in all content, news and product updates.
Know your target audience before attempting to communicate content and news to them. This will assist in information that is more relevant to increase return visitors and sales conversions.
Any website should be developed on traditional business and marketing principles. Set key targets and regularly track visitor behaviour to enable a good understanding of the pages they visit. This in turn will assist in tweaking content to be even more effective.
Very important is to register a website with your own domain name – I suggest that free plan users (on the Doodlekit platform as well) should at least take a Simple Plan to take advantage of the custom domain offer. Allow three to six months of active search engine indexing and SEO to gain substantial momentum with keywords, blog posts and general content searches.
A successful website takes time to develop and your site’s Internet Marketing and SEO is forever a work in progress.
Regularly update your website with new content, news and relevant advertising is mandatory for SEO and keeping visitors interested in returning to your website.
Preparing a blog / website for meeting Indexing / search engine listing requirements will speed up the time required to start monitoring rankings in Google. This process may take some time [up to 3 - 6 months] and will require a good understanding of the following Key Performance Areas:
- Purpose of your blog / website
- Own / custom domain name
- Search Engine Indexing
- Search Engine Optimisation
- Quality Backlinks
- Pay Per Click campaigns
- Research practices
A new site (meeting Indexing requirements) could be Indexed in approximately two to three weeks. Important to note that it will not be the complete site, but rather individual pages. It will generally take about four weeks to see certain search results (based on individual page indexing).
Note - although pages may be indexed and listed in the search engines it may take weeks or even months before specific search criteria will serve up your URL / content / blog posts / tags in the various search engines.
Read more >>
Canon EOS DSLR Digital Cameras PDF Instruction Manuals
| Model | Instruction Manual | Camera Sales |
| 1100D | 1100D PDF Manual | 1100D |
| 600D | 600D PDF Manual | 600D |
| 100D | 100D PDF Manual | 100D |
| 650D | 650D PDF Manual | 650D |
| 700D | 700D PDF Manual | 700D |
Canon EOS DSLR Camera Sales
For sales / updated pricing information In Cape Town / Cape Peninsula on the Canon EOS DSLR digital cameras and / or Canon camera hardware accessories please Contact Me direct.
Canon PowerShot Camera PDF Starter Guides and User Manuals for download.
| Model | Starter Guide | User Manual | Quick Specs |
| G1 X | G1 X Starter guide | G1 X User Manual | G1X |
| G15 | G15 Starter Guide | G15 User Manual | G15 |
| SX50 HS | SX50 Starter Guide | SX50 User Manual | SX50 |
| SX40 HS | SX40 Starter Guide | SX40 User Manual | SX40 |
| SX500 IS | SX500 Starter Guide | SX500 User Manual | SX500 |
| SX280 HS | SX280 Starter Guide | SX280 User Manual | SX280 |
| SX260 HS | SX260 Starter Guide | SX260 User Manual | SX260 |
| SX240 HS | SX240 Starter Guide | SX240 User Manual | SX240 |
| SX160 IS | SX160 Guide Guide | SX160 User Manual | SX160 |
Canon PowerShot Camera Sales
For sales / updated pricing information In Cape Town / Cape Peninsula on the Canon PowerShot digital cameras and / or Canon camera hardware accessories please Contact Me direct.
Herewith thumbnail gallery photos and links to some of the recent demonstration photos I have taken with the 35x Ultra-Zoom Canon PowerShot SX40 HS compact camera.
Please note: The photographs where uploaded without any other in-camera enhancements or software post-processing.
Water drop motion - Av Mode / Higher ISO Demonstration
Canon SX40 HS Nature / Flamingo Photography Milnerton Lagoon
canon-powershot-sx40-hs-nature-photography-milnerton >>
Canon SX40 HS Nature / Seabird Photography Milnerton Lagoon
Canon SX40 HS photos: Moon over Milnerton Cape Town
canon-powershot-sx40-hs-photos-moon-over-milnerton-cape-town >>
Canon SX40 HS: Experimental Program and Scene Mode photography
canon-powershot-sx40-hs-experimental-program-/-scene-mode-photography >>
Canon SX40 HS portrait / macro photography: DOF / Scene Mode experimentation
canon-sx40-hs-portrait-macro-photography-dof-scene-mode-experimentation >>
More information on Canon SX40 HS / SX50 HS PowerShot Cameras here >>
