23 November 2014

Advanced Social Media Training / Workshops Cape Town

Onsite Advanced Social Media Training Workshops Cape Town Optimising Social Media Practices

Advanced Social Media Workshop Cape Town
Advanced Social Media Training for non-technical website / blog managers

Advanced onsite Social Media workshop training  facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The advanced Social Media workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on leveraging and maintaining current Social Media Visibility.

Onsite pre-workshop no-cost visit [Cape Town]

Vernon Chalmers will visit interested companies onsite to discuss specific SEO requirements / business and website strategy insights.

Cost per Company / Group - Advanced Social Media Workshop (12 Hours)
R5 000 up to 3 delegates
R6 500 up to 5 delegates 


Support : Free 3 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core Social Media learning areas (structured around specific requirements)


Understanding Social Media Marketing
  • Social Media Marketing (on and off website / blog) 
  • Current Social Media Marketing applications / channels 
  • Social Media / Social Media Marketing trends 
  • Search Engines and Social Media 

Measuring Your Current Social Media

  • Social Media Audit (Strategy / Implementation / Integration / Support) 
  • Website / Social Media competitor analysis 
  • Measuring Social Media visibility 
  • Analytics / measurement 

Social Media Strategy

  • Social Media in context with business / online strategy 
  • Social Media as business / marketing function (staffing) 
  • Social Media Planning / Key Performance Indicators 
  • Social Media campaign / project management 

Improving Your Social Media

  • Market / visitor / content intelligence 
  • Social Media channel management 
  • Building / measuring Social Media influence 

Content Syndication

  • RSS-feeds for Social Media leveraging 
  • Social Media decisions 
  • Reputation Management 
  • Analytics / measurement 

Social Media Advertising (see Facebook Page Advertising Workshop)

  • Social Media advertising opportunities 
  • Facebook Page advertising setup / management 
  • Advertising for Events / Page Likes / sponsored Posts

(Social Media Workshop content may vary depending on specific client requirements)c
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Internet Marketing, Social Media and SEO short courses / workshops considerations / options:

  • Free onsite pre-training consultations / needs-analysis (all training)
  • Private and / or group facilitation
  • Internet Marketing status analysis
  • Online competitors analysis
  • Introductory and / or advanced
  • Integrated Internet Marketing / Social Media / SEO training
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Up-to-date SEM, SEO and Social Media practices / techniques
  • Free 3 - 12 months online support (with all workshops / short course training)
  • Internet Marketing / SEO / Social Media strategy development 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.
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Onsite Google Analytics Training Workshops Cape Town

Onsite Google Analytics Training Workshop Cape Town For Monitoring Visitor Behaviour

Onsite Google Analytics Training Workshops Cape Town
Google Analytics workshop for SME marketers / owners

Benefits of Google Analytics:
  • Monitor [global] visitor behaviour without any costs
  • Track origin of all incoming website traffic (on all pages)
  • Track Social Media channel traffic  
  • Analyze content performance (and conversion rates)
  • Set goals and various targets
  • Dynamic account management / control
  • Seamless Integration with Google AdWords 
  • Compare various periods / years
  • Generate various reports (PDF / Excel / Google Docs)
  • Assist with business / marketing / advertising decision-making

Vernon Chalmers is available to consult and train Cape Town SME's on setup, configuration and application of Google analytics

Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Cost per Company / Group - Google Adwords Workshop (8 Hours)
  • R5 000 up to 3 delegates
  • R6 500 up to 5 delegates
  • Free 3 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core Google Analytics learning areas (structured around specific requirements)
  • Introduction to Google Analytics
  • Setup and configuration
  • Navigating Google Analytics
  • Account / Dashboard management
  • Building Analytics infrastructure
  • Identifying and configuring specific areas of website (campaigns)
  • Integration with Google Adwords (if required)

Managed Google Analytics
Vernon Chalmers will consider managing Google Analytics on behalf of SME's at R500-00 per month (if not attched to an Internet Marketing / SEO / Social Media campaign / retainer) 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

Onsite Google Adwords Training Workshops Cape Town

Onsite Google Adwords Training Workshop Cape Town For Brand / Corporate Awareness

Onsite Google Adwords Training Workshop Cape Town
Google Adwords Advertising workshop for SME advertisers / marketers / owners

Benefits of Google Adwords advertising:

  • Targeted advertising
  • Dynamic account management / control
  • Fast placement and Landing Page control
  • Integration with Google Analytics
  • Measurement

Vernon Chalmers is available to consult and train Cape Town SME's for leveraging Pay-Per-click (PPC) / Online Advertising opportunities for websites / blogs 

Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Cost per Company / Group - Google Adwords Workshop (12 Hours)

  • R5 000 up to 3 delegates
  • R6 500 up to 5 delegates
  • Free 3 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core Google Adwords / PPC Advertising learning areas (structured around specific requirements)

  • Introduction to Online Advertising / current trends
  • Difference between Google AdWords and Google AdSense
  • Preparing a website / blog for Online Advertising
  • Google Webmaster Tools / Keyword Research
  • Setup and configuration of Google Adwords
  • Online Advertising campaign management
  • Billing and maintenance

Managed Google Adwords / PPC Advertising Campaign
Vernon Chalmers will consider managing campaigns on behalf of SME's from a minimum Advertising budget of R3000-00 per month (excluding account setup / administration fees).

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

Effective Blogging / Social Media Workshop Cape Town

Blogging and Social Media Workshop: Cape Town / Cape Peninsula

Effective Blogging and Social Media Workshop Cape Town
Purpose of the Workshop
To provide private individuals, marketing and public relations practitioners in Cape Town with progressive insight and skill into business / social blogging, contemporary marketing fundamentals, principles and applications to plan, execute and manage an effective blog.
Cost per Company / Group - Blogging / Social Media Workshop (12 Hours) 
R5 000 up to 3 delegates
R6 500 up to 5 delegates
Full payment required before workshop  (or as per agreement). 

At the end of this one-day workshop competency should be possible and demonstrated in the following outcome areas:
  • Understand the blogging environment and platform selection
  • Free blogs vs custom (proprietary) blogs
  • Upgrade from a free to a custom / own domain (for Google Blogspot bloggers)
  • Configure and customize a business / social blog
  • Blogging from inside a corporate website
  • Content generation / management strategy
  • Effective content selection, curation and copy writing
  • Understand Internet marketing principles
  • Understand and apply Social Media tools
  • Apply monetisation tools (make money from your blog - if required)
  • Apply Search Engine Optimisation tools - SEO
  • Blog Analytics - Evaluate the effectiveness of your blog
Format
  • Facilitated at client corporate address
  • Workshop to presented as one full day / or two sessions of hours (different days)
  • Email communication and professional support for three months
Internet Marketing, Social Media and SEO short courses / workshops considerations / options:
  • Free onsite pre-training consultations / needs-analysis (all training)
  • Private and / or group facilitation
  • Internet Marketing status analysis
  • Online competitors analysis
  • Introductory and / or advanced
  • Integrated Internet Marketing / Social Media / SEO training
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Up-to-date SEM, SEO and Social Media practices / techniques
  • Free 3 - 12 months online support (with all workshops / short course training)
  • Internet Marketing / SEO / Social Media strategy development 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

How to Create / Manage A Facebook Fan Page Workshops - Cape Town

Onsite Facebook Page Creating / Management Training Cape Town For Increasing Fan Loyalty

How to Create / Manage A Facebook Fan Page Workshops Cape Town
Hands-on Facebook Page Workshop for SME advertisers / marketers

Benefits of Facebook Pages: 
  • Syndicate website content to Facebook
  • Increase brand / product awareness 
  • Building / managing a Fan / Brand community 
  • Increase / maintain fan loyalty 
  • Platform for Facebook Advertising
  • Dynamic account management / control
  • Analytics / Target Market analysis 

Vernon Chalmers is available to assist, consult and train Cape Town SME's in setting up corporate Facebook Facebook Pages 


Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Cost per Company / Group - Facebook Page Creating / Management Workshop (12 Hours) 

  • R5 000 up to 3 delegates 
  • R6 500 up to 5 delegates 
  • Free 3 months online / email support after workshop 

Current city: Cape Town / Western Cape (other areas negotiable)

Facebook Page Creating / Management  

  • Introduction to Social Media / Facebook Pages 
  • Difference between Facebook Pages / Facebook Groups
  • Facebook Page setup and configuration 
  • Linking existing website to Facebook Page  
  • Navigate and manage the new Facebook Page
  • Use Facebook Page Notes for increased SEO / visibility
  • Consult / recommend ways to increase Fan page reach
  • Facebook Page Insights / analytics
  • Creating Fan Polls / Surveys (introduction to various apps)
  • Introduction to Facebook Advertising / Paid Promotions
  • Introduction to Facebook Page competitions

Managed Facebook Page Campaigns (on behalf of client)

Vernon Chalmers will consider managing campaigns on behalf of SME's. 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

Advanced Business Blogging Workshop Cape Town

Onsite Advanced Business Blogging Training Workshop Cape Town For Optimising / Managing Content 

Advanced Business Blogging workshop for non-technical website / blog managers


Advanced onsite Business Blogging workshops facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The Advanced Business Blogging workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on increasing and maintaining current corporate content and Online Visibility traction in Search Engines.

Onsite pre-workshop no-cost consultation / visit

Vernon Chalmers will visit interested companies onsite to discuss specific Business Blogigng requirements / business and content strategy insights.
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Cost per Company / Group - Advanced SEO Workshop
 (12 Hours) 


  • R5 000 up to 3 delegates
  • R6 500 up to 5 delegates Support
  • Free 6 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core Blogging learning areas (structured around specific requirements)


Business Blogging Fundamentals 
  • Advantages / importance of the corporate blog 
  • Blogging platforms
  • Blog and / or website decision
  • Blog and website integration
  • Blog target market

Creating a Blogging Strategy

  • Blog goal / objectives 
  • Blogging platform selection 
  • Blog content selection
  • Blog content syndication 
  • Blog link building strategy
  • Blog updating system

Blogging and SEO 
  • Blog / SEO ranking factors
  • Google Webmaster Tools 
  • Content curation
  • SEO measurement
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Blogging Analytics
  • Business Blogging KPI's 
  • Google Analytics / Webmaster Tools 
  • Reputation Management 
  • ROI

(Blogging Workshop content may vary depending on specific client requirements)


Internet Marketing, Social Media and SEO short courses / workshops considerations / options:
  • Free onsite pre-training consultations / needs-analysis (all training)
  • Private and / or group facilitation
  • Internet Marketing status analysis
  • Online competitors analysis
  • Introductory and / or advanced
  • Integrated Internet Marketing / Social Media / SEO training
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Up-to-date SEM, SEO and Social Media practices / techniques
  • Free 3 - 12 months online support (with all workshops / short course training)
  • Internet Marketing / SEO / Social Media strategy development 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

SEO Copywriting Short Course Cape Town

SEO Modules for Copywriters / Journalists

Content Marketing, Management and SEO for Copywriting
SEO for Copywring short courses / workshops facilitated by Vernon Chalmers are structured around client / corporate training requirements. The SEO course is facilitated from an Internet Marketing, SEO and Social media perspective with specific emphasis on coywriting (on-page / plarform-wide) requirements.

Cost per Person : From R5000-00 (12 hours) - group bookings negotiable

Support : Free 3 months online email / telephonic support

Current cities : Cape Town (other areas negotiable)

Core SEO learning areas (will also be structured around specific requirements)

Undertanding Content Marketing

  • Overview of digital Content Channels
  • Content and importance of SEO
  • Content structure for onsite promotion
  • Content Distribution and Dissemination
  • Aplication / examples

Understanding SEO

  • Requirements for leveraged visibility
  • SEO in context with business [website] strategy
  • Planning (objectives) / deployment
  • Application
  • Analytics

Keyword Research

  • Market / visitor / content intelligence
  • Defining critical target / search markets
  • Long vs. Short tail keywords
  • Application
  • Analytics

Content Management

  • Heading / title best practices
  • Primary versus secondary content
  • Content 'curation'
  • Application
  • Analytics

Content Syndication

  • RSS-feeds for content leveraging
  • Social Media decisions
  • Application
  • Analytics
Internet Marketing, Social Media and SEO short courses / workshops considerations / options:
  • Free onsite pre-training consultations / needs-analysis (all training)
  • Private and / or group facilitation
  • Internet Marketing status analysis
  • Online competitors analysis
  • Introductory and / or advanced
  • Integrated Internet Marketing / Social Media / SEO training
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Up-to-date SEM, SEO and Social Media practices / techniques
  • Free 3 - 12 months online support (with all workshops / short course training)
  • Internet Marketing / SEO / Social Media strategy development 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.