In my Internet Marketing / SEO / Social Media workshops with many Cape Town, Durban and Johannesburg SME clients over the last 8 years I have listened over and over to how business owners and marketing practitioners are allowing / paying Internet Marketing and SEO agencies their advertising budgets to yield more online visitors and sales conversions - mostly without sustained brand building, visitation or ROI satisfaction.
The truth is that many of these agencies are charging thousands of Rands each month to provide (in many cases) nothing more than a few basic Google AdWords campaigns / reports, Google Analytics reports and a few recommendations they believe to be required for improved lead-to-sales conversions.Internet Marketing, Social Media and SEO Ownership
Fact is you can do your own Internet Marketing, Social Media and SEO without any substantial resource allocations. A good understanding of the various Google applications and interest / training in organic search engine procedures for your blog or website will see you with improved results well within six months. And above all you will own the procedures, practices and ROI.
I am yet to see a well-defined and thoroughly prepared Internet Marketing and SEO management report interpreting Google AdWords / Analytics reports to provide meaningful recommendations. To be fair it is probably not their job - it is or should be yours. It will also depend what is written in the Service Level Agreement (SLA) - if one indeed exists.
This is good start if you do not want to be bothered in managing your own Internet Marketing or Online Advertising account. Or if you believe that you do not know enough to manage and deploy your own Online Marketing and SEO campaigns.
Who better to manage your own Internet Marketing and SEO campaign than yourself – or at least someone in your business that understands the business strategy, marketing opportunities and potential online sales and social media channels?
I am yet to see any visited SME that is overly satisfied with their external Internet Marketing and SEO agency. The amounts that are being charged for deploying Google AdWords accounts and other so called SEO services are staggering – and these SME’s are not really benefiting from this practice.
In doing your own Internet Marketing, Social Media and SEO a first step should be the development of a Body of Knowledge of the most applicable Internet Marketing / SEO processes and how it could benefit your business (and ultimately your bottom line). It is essential to research all the various options before selecting an action plan. An external Internet Marketing and SEO agency is one option - getting appropriate hands-on training for your and / or your staff should also be a serious consideration.
Internet Marketing / SEO / social Media Training and consulting
I will be offering various Cape Town, Durban and Johannesburg courses / training consultations during 2014 to assist small business owners, PR practitioners and marketing managers. The ultimate goal is to assist delegates with understanding the challenges and opportunities to effectively plan, manage and deploy their own integrated Internet Marketing, SEO and Social Media campaigns for leveraging organic search engine rankings into meaningful online results / targets.
What you will take away with you at the end of these courses / onsite training sessions:
- Understanding of Internet Marketing / SEO / Social Media opportunities and practices for your business blog or website
- Differentiate between PPC-campaigns (Adwords) and Organic Search Engine rankings
- Define a strategy and marketing plan with various elements of Internet Marketing / SEO / Social Media deployments
- Deployment and measurement of organic SEO and search marketing practices
- Manage and deploy your own Google Adwords accounts (if required)
- Manage and deploy your own Facebook Page Advertising campaign
- Continuous online support from Vernon Chalmers
Visit the Internet Marketing / SEO / Social Media Short Course or Workshop pages for more information. Another option is a longer term Internet Marketing / SEO / Social Media Mentorship.
Claims made against [any] Internet Marketing / SEO / Social Media agencies are those of Vernon Chalmers after visiting, discussing and communicating with various Internet Marketing and SEO delegates / students both in Cape Town and Johannesburg.
Contact Vernon Chalmers Internet Marketing / SEO.
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