17 April 2015

Advanced Social Media Training / Workshops Cape Town

Onsite Advanced Social Media Training Workshops Cape Town Optimising Social Media Practices

Advanced Social Media Workshop Cape Town
Advanced Social Media Training for non-technical website / blog managers Cape Town

Advanced onsite Social Media workshop training in / around Cape Town facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The advanced Social Media workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on leveraging and maintaining current Social Media Visibility.

Onsite pre-workshop no-cost visit [Cape Town]

Vernon Chalmers will visit interested companies onsite to discuss specific SEO requirements / business and website strategy insights.

Cost per Company / Group - Advanced Social Media Workshop (12 Hours)
R5 000 up to 3 delegates
R6 500 up to 5 delegates 


Support : Free 3 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core Social Media learning areas (structured around specific requirements)


Understanding Social Media Marketing
  • Social Media Marketing (on and off website / blog) 
  • Current Social Media Marketing applications / channels 
  • Social Media / Social Media Marketing trends 
  • Search Engines and Social Media 

Measuring Your Current Social Media

  • Social Media Audit (Strategy / Implementation / Integration / Support) 
  • Website / Social Media competitor analysis 
  • Measuring Social Media visibility 
  • Analytics / measurement 

Social Media Strategy

  • Social Media in context with business / online strategy 
  • Social Media as business / marketing function (staffing) 
  • Social Media Planning / Key Performance Indicators 
  • Social Media campaign / project management 

Improving Your Social Media

  • Market / visitor / content intelligence 
  • Social Media channel management 
  • Building / measuring Social Media influence 

Content Syndication

  • RSS-feeds for Social Media leveraging 
  • Social Media decisions 
  • Reputation Management 
  • Analytics / measurement 

Social Media Advertising (see Facebook Page Advertising Workshop)

  • Social Media advertising opportunities 
  • Facebook Page advertising setup / management 
  • Advertising for Events / Page Likes / sponsored Posts

(Social Media Workshop content may vary depending on specific client requirements)c
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Internet Marketing, Social Media and SEO short courses / workshops considerations / options:

  • Free onsite pre-training consultations / needs-analysis (all training)
  • Private and / or group facilitation
  • Internet Marketing status analysis
  • Online competitors analysis
  • Introductory and / or advanced
  • Integrated Internet Marketing / Social Media / SEO training
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Up-to-date SEM, SEO and Social Media practices / techniques
  • Free 3 - 12 months online support (with all workshops / short course training)
  • Internet Marketing / SEO / Social Media strategy development 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

© Vernon Chalmers Internet Marketing / Cape Town
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Onsite Facebook Page Advertising Training Workshops Cape Town

Onsite Facebook Page Advertising Training Workshop Cape Town For Increasing Targeted Awareness

Onsite Facebook Page Advertising Training Workshops Cape Town
Facebook Page Advertising Workshop for SME advertisers / marketers

Benefits of Facebook Page advertising:
  • Increase brand / product awareness via targeted advertising 
  • Increase fan base / fan loyalty 
  • Offer special promotions 
  • Target mobile users 
  • Dynamic account management / control 

Vernon Chalmers is available to consult and train Cape Town SME's for leveraging Facebook Advertising opportunities for Facebook Pages


Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Cost per Company / Group - Facebook Page Advertising Workshop (12 Hours)

  • R5 000 up to 3 delegates 
  • R6 500 up to 5 delegates 
  • Free 3 months online / email support after workshop 

Current city: Cape Town / Western Cape (other areas negotiable)

Facebook Page Advertising learning areas (structured around specific requirements)

  • Introduction to Social Media / Facebook Advertising 
  • Preparing a Facebook Page for Advertising 
  • Setup and configuration of Facebook Advertising 
  • Advertising for Events / Page Likes / sponsored Posts 
  • Online Advertising campaign management
  • Competition setup / management 
  • Billing and maintenance 

Managed Facebook Page Advertising Campaign

Vernon Chalmers will consider managing campaigns on behalf of SME's from a minimum Advertising budget of R3000-00 per month (excluding account setup / administration fees). 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

Social Media Photo and Image Management Workshops - Cape Town 2015

Onsite Social Media Photo and Image Management Training Cape Town

Social Media Photo and Image Management Workshop - Cape Town 2015
Facebook Page Image Management - Example
Overview
This onsite corporate workshop (up to 6 hours) addresses photography / image management for websites, blogs and various Social Media platforms.


Many websites / blogs are poorly optimised and / or owners don't know the Search Engine Optimisation opportunities that are presented by adding images / photos.

Purpose of the Workshop
Proving website, blog or Facebook Page managers with insight and guidance how to manage and apply images / photos / videos on selected websites, blog and Social Media channels / advertising.


This workshop is an opportunity for leveraging the search engine and sharing potential of selected photos, images [and video] across various online / Social Media platforms.

Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Cost per Company / Group - (6 Hours)
R2 500 up to 3 delegates
R5 000 up to 5 delegates


Free 3 months online / email support after workshop

Current city: Cape Town / Western Cape (other areas negotiable)

Who should attend
- Entrepreneurs
- Facebook Page managers
- Marketing practitioners
PR practitioners
- Webmasters

Tailored Approach
Workshops to be structured around specific corporate requirements in terms of individual learning levels, corporate strategy and specific target markets. This workshop could also be integrated with other Internet Marketing / SEO / Social Media client requirements.

Specific strategy / learning areas

  • Photo / image / [video] strategy and selection and placement
  • Social Media channels / channel selection
  • Photography for websites / blogs / Social Media
  • Using photos / images for social Media advertising
  • Photo / image and Search Engine Optimsation
  • Photo / image sharing and copyright protection
  • Image / photo post-processing / management
  • Image / photo analytics

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

© Vernon Chalmers Internet Marketing / Cape Town

Other Social Media Workshop Options - View >>

    Onsite Google Analytics Training Workshops Cape Town

    Onsite Google Analytics Training Workshop Cape Town For Monitoring Visitor Behaviour

    Onsite Google Analytics Training Workshops Cape Town
    Onsite Google Analytics Training Workshops Cape Town

    Benefits of Google Analytics:
    • Monitor [global] visitor behaviour without any costs
    • Track origin of all incoming website traffic (on all pages)
    • Track Social Media channel traffic  
    • Analyze content performance (and conversion rates)
    • Set goals and various targets
    • Dynamic account management / control
    • Seamless Integration with Google AdWords 
    • Compare various periods / years
    • Generate various reports (PDF / Excel / Google Docs)
    • Assist with business / marketing / advertising decision-making

    Vernon Chalmers is available to consult and train Cape Town SME's on setup, configuration and application of Google analytics

    Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

    Cost per Company / Group - Google Adwords Workshop (8 Hours)
    • R5 000 up to 3 delegates
    • R6 500 up to 5 delegates
    • Free 3 months online / email support after workshop

    Current city : Cape Town / Western Cape (other areas negotiable)

    Core Google Analytics learning areas (structured around specific requirements)
    • Introduction to Google Analytics
    • Setup and configuration
    • Navigating Google Analytics
    • Account / Dashboard management
    • Building Analytics infrastructure
    • Identifying and configuring specific areas of website (campaigns)
    • Integration with Google Adwords (if required)

    Managed Google Analytics
    Vernon Chalmers will consider managing Google Analytics on behalf of SME's at R500-00 per month (if not attched to an Internet Marketing / SEO / Social Media campaign / retainer) 

    Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

    © Vernon Chalmers Internet Marketing / Cape Town

    Advanced SEO Workshops Cape Town

    Onsite Advanced SEO Training Workshop Cape Town For Optimising Content / SEO Practices

    Onsite Advanced SEO Training Workshop Cape Town / Western Cape
    Advanced SEO workshop for non-technical website / blog managers and owners
    Advanced onsite Search Engine Optimisation (SEO) workshops 
     in / around Cape Town facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The advanced SEO workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on increasing and maintaining current Online Visibility in the Search Engines.

    Onsite pre-workshop no-cost consultation / visit [Cape Town / Cape Peninsula]
    Vernon Chalmers will visit interested companies onsite at no cost to discuss specific SEO requirements / business and website strategy insights.
    dd 
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    Cost per Company / Group - Advanced SEO Workshop
    (12 Hours) 

    R5 000 up to 3 delegates
    R6 500 up to 5 delegates


    Support : Free 3 months online / email support after workshop

    Current city : Cape Town / Western Cape (other areas negotiable)

    Core SEO learning areas (structured around specific requirements)

    • Understanding SEO / Search Marketing 
    • Organic SEO vs paid Online Advertising 
    • Google Panda / Penguin Algorithm update 
    • Effective SEO and your business 
    • SEO / Search Marketing trends 
    • Search Engines and SEO 
    • SEO ranking factors a
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    Measuring Your SEO

    • Website / SEO Competitor Analysis 
    • SEO in context with business [website] strategy 
    • SEO Planning (objectives) / deployment 
    • SEO / current keyword measurement 
    • Analytics / measurement

    Improving Your SEO
    • Market / visitor / content intelligence
    • Measuring keyword occurrence rates / ratios 
    • Application 
    • Setting Targets / KPI's
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    Content Management

    • Google Panda Algorithm overview
    • Google Penguin Algorithm overview 
    • Content Planning 
    • SEO Copywriting
    • Content 'curation'
    • Analytics / measurement 

    (SEO Workshop content may vary depending on specific client requirements)

    Internet Marketing, Social Media and SEO short courses / workshops considerations / options:
    • Free onsite pre-training consultations / needs-analysis (all training)
    • Private and / or group facilitation
    • Internet Marketing status analysis
    • Online competitors analysis
    • Introductory and / or advanced
    • Integrated Internet Marketing / Social Media / SEO training
    • Modular over a 8 - 40 hour period
    • Add own specific learning / corporate requirements
    • Up-to-date SEM, SEO and Social Media practices / techniques
    • Free 3 - 12 months online support (with all workshops / short course training)
    • Internet Marketing / SEO / Social Media strategy development 
    v
    Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

    © Vernon Chalmers Internet Marketing / Cape Town

    Onsite Google Adwords Training Workshops Cape Town

    Onsite Google Adwords Training Workshop Cape Town For Brand / Corporate Awareness

    Onsite Google Adwords Training Workshop Cape Town
    Google Adwords Advertising workshop for SME advertisers / marketers / owners Cape Town

    Benefits of Google Adwords advertising:

    • Targeted advertising
    • Dynamic account management / control
    • Fast placement and Landing Page control
    • Integration with Google Analytics
    • Measurement

    Vernon Chalmers is available to consult and train Cape Town SME's for leveraging Pay-Per-click (PPC) / Online Advertising opportunities for websites / blogs 

    Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

    Cost per Company / Group - Google Adwords Workshop (12 Hours)

    • R5 000 up to 3 delegates
    • R6 500 up to 5 delegates
    • Free 3 months online / email support after workshop

    Current city : Cape Town / Western Cape (other areas negotiable)

    Core Google Adwords / PPC Advertising learning areas (structured around specific requirements)

    • Introduction to Online Advertising / current trends
    • Difference between Google AdWords and Google AdSense
    • Preparing a website / blog for Online Advertising
    • Google Webmaster Tools / Keyword Research
    • Setup and configuration of Google Adwords
    • Online Advertising campaign management
    • Billing and maintenance

    Managed Google Adwords / PPC Advertising Campaign
    Vernon Chalmers will consider managing campaigns on behalf of SME's from a minimum Advertising budget of R3000-00 per month (excluding account setup / administration fees).

    Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

    © Vernon Chalmers Internet Marketing / Cape Town

    Internet Marketing / SEO / Social Media Consulting and Mentoring Cape Town

     Internet Marketing / SEO / Social Media Consulting and Mentoring
    Offering a comprehensive range of corporate Internet Marketing / SEO / Social Media Consulting and Mentoring services to SME businesses in the Western Cape.
    • Corporate / Individual needs-analysis
    • Strategic Internet Marketing fundamentals
    • Competitor / Industry research and analysis
    • SWOT Analysis
    • Internet Marketing tactical planning
    • Search Engine Indexing (Bing / Google / Yahoo)
    • Online Reputation Management
    • Content Marketing
    • Search Engine Marketing - SEM
    • Search Engine Optimisation - SEO
    • SEO copywriting practices
    • Affiliate Marketing recommendations
    • Social media strategy, planning and deployment
    • Google Adwords advertising management
    • Campaign project management
    • Detailed analytics / metrics interpretation
    Contact me to discuss rates / individual mentoring / training options

    Please read the following considerations

    Key Performance Indicators / Business Outcomes
    Internet Marketing planning and deployments are only executed after detailed client specification and requirements. Various Key Performance Indicators will be considered during consultation to provide the most cost-effective deployments. We recommend campaign schedules of at least 6 months where after other options may be considered.
    Integration with existing business / marketing planFor improved results it is highly recommended that the Internet Marketing campaign be integrated with existing business strategy, marketing / advertising plan and sales targets. Monthly reports will not only show various website statistics, but also sales conversion rates and to which degree the Internet Marketing Plan meets its targets.
    Setting goals / targets
    To be determined with the client and then integrated with business goals / outcomes to provide for detailed reporting every 30 days for 3 to 6 months.
    Effective campaign schedule
    The shortest campaign period is three months with the recommended period to be six months. Ongoing campaign management and database / mail management will be available on request.

    Cost
    R15 000-00 per small group over a three month period. Specific learning areas will depend on an initial training needs-analysis assessing both individual and corporate learning requirements.

    On-site mentorships are generally facilitated up to three hours per week with continuous strategy / deployment support for up to 12 months.

    All Vernon Chalmers Internet Marketing / SEO / Social Media short course and workshop learning areas will be covered during the mentorship.

    Payment: 50% on quotation acceptance (with two payments at month-end of remaining two months).
    Internet Marketing, Social Media and SEO short courses / workshops considerations / options:
    • Free onsite pre-training consultations / needs-analysis (all training)
    • Private and / or group facilitation
    • Internet Marketing status analysis
    • Online competitors analysis
    • Introductory and / or advanced
    • Integrated Internet Marketing / Social Media / SEO training
    • Modular over a 8 - 40 hour period
    • Add own specific learning / corporate requirements
    • Up-to-date SEM, SEO and Social Media practices / techniques
    • Free 3 - 12 months online support (with all workshops / short course training)
    • Internet Marketing / SEO / Social Media strategy development 

    Contact
     Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

    © Vernon Chalmers Internet Marketing / Cape Town