21 December 2014

Social Media Photo and Image Management Workshops - Cape Town 2015

Onsite Social Media Photo and Image Management Training Cape Town

Social Media Photo and Image Management Workshop - Cape Town 2015
Overview
This onsite corporate workshop (up to 5 hours) addresses photography / image management for websites, blogs and various Social Media platforms.


Many websites / blogs are poorly optimised and / or owners don't know the Search Engine Optimisation opportunities that is presented by adding images / photos.

Purpose of the Workshop
Proving website, blog or Facebook Page managers with insight and guidance how to manage and apply images / photos / videos on selected websites, blog and Social Media channels / advertising.

Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Cost per Company / Group - (5 Hours)
R2 000 up to 3 delegates
R4 500 up to 5 delegates


Free 3 months online / email support after workshop

Current city: Cape Town / Western Cape (other areas negotiable)

Who should attend
- Entrepreneurs
- Facebook Page managers
- Marketing practitioners
PR practitioners
- Webmasters

Tailored Approach
Workshops to be structured around specific corporate requirements in terms of individual learning levels, corporate strategy and specific target markets. This workshop could also be integrated with other Internet Marketing / SEO / Social Media client requirements.

Specific strategy / learning areas

  • Photo / image / [video] strategy and selection and placement
  • Social Media channels / channel selection
  • Photography for websites / blogs / Social Media
  • Using photos / images for social Media advertising
  • Photo / image and Search Engine Optimsation
  • Photo / image sharing and copyright protection
  • Image / photo post-processing / management
  • Image / photo analytics

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

© Vernon Chalmers Internet Marketing / Cape Town

Other Social Media Workshop Options - View >>

    19 December 2014

    Advanced Social Media Training / Workshops Cape Town

    Onsite Advanced Social Media Training Workshops Cape Town Optimising Social Media Practices

    Advanced Social Media Workshop Cape Town
    Advanced Social Media Training for non-technical website / blog managers Cape Town

    Advanced onsite Social Media workshop training in / around Cape Town facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The advanced Social Media workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on leveraging and maintaining current Social Media Visibility.

    Onsite pre-workshop no-cost visit [Cape Town]

    Vernon Chalmers will visit interested companies onsite to discuss specific SEO requirements / business and website strategy insights.

    Cost per Company / Group - Advanced Social Media Workshop (12 Hours)
    R4 000 up to 3 delegates
    R6 000 up to 5 delegates 


    Support : Free 3 months online / email support after workshop

    Current city : Cape Town / Western Cape (other areas negotiable)

    Core Social Media learning areas (structured around specific requirements)


    Understanding Social Media Marketing
    • Social Media Marketing (on and off website / blog) 
    • Current Social Media Marketing applications / channels 
    • Social Media / Social Media Marketing trends 
    • Search Engines and Social Media 

    Measuring Your Current Social Media

    • Social Media Audit (Strategy / Implementation / Integration / Support) 
    • Website / Social Media competitor analysis 
    • Measuring Social Media visibility 
    • Analytics / measurement 

    Social Media Strategy

    • Social Media in context with business / online strategy 
    • Social Media as business / marketing function (staffing) 
    • Social Media Planning / Key Performance Indicators 
    • Social Media campaign / project management 

    Improving Your Social Media

    • Market / visitor / content intelligence 
    • Social Media channel management 
    • Building / measuring Social Media influence 

    Content Syndication

    • RSS-feeds for Social Media leveraging 
    • Social Media decisions 
    • Reputation Management 
    • Analytics / measurement 

    Social Media Advertising (see Facebook Page Advertising Workshop)

    • Social Media advertising opportunities 
    • Facebook Page advertising setup / management 
    • Advertising for Events / Page Likes / sponsored Posts

    (Social Media Workshop content may vary depending on specific client requirements)c
    s
    Internet Marketing, Social Media and SEO short courses / workshops considerations / options:

    • Free onsite pre-training consultations / needs-analysis (all training)
    • Private and / or group facilitation
    • Internet Marketing status analysis
    • Online competitors analysis
    • Introductory and / or advanced
    • Integrated Internet Marketing / Social Media / SEO training
    • Modular over a 8 - 40 hour period
    • Add own specific learning / corporate requirements
    • Up-to-date SEM, SEO and Social Media practices / techniques
    • Free 3 - 12 months online support (with all workshops / short course training)
    • Internet Marketing / SEO / Social Media strategy development 

    Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

    © Vernon Chalmers Internet Marketing / Cape Town
    c

    Advanced Business Blogging Workshop Cape Town

    Onsite Advanced Business Blogging Training Workshop Cape Town For Optimising / Managing Content 

    Advanced Business Blogging workshop for non-technical website / blog managers Cape Town


    Advanced onsite Business Blogging workshops facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The Advanced Business Blogging workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on increasing and maintaining current corporate content and Online Visibility traction in Search Engines.

    Onsite pre-workshop no-cost consultation / visit (Cape Town / Cape Peninsula)

    Vernon Chalmers will visit interested companies onsite to discuss specific Business Blogigng requirements / business and content strategy insights.
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    Cost per Company / Group - Advanced SEO Workshop
     (12 Hours) 


    • R4 000 up to 3 delegates
    • R6 000 up to 5 delegates Support
    • Free 3 months online / email support after workshop

    Current city : Cape Town / Western Cape (other areas negotiable)

    Core Blogging learning areas (structured around specific requirements)


    Business Blogging Fundamentals 
    • Advantages / importance of the corporate blog 
    • Blogging platforms
    • Blog and / or website decision
    • Blog and website integration
    • Blog target market

    Creating a Blogging Strategy

    • Blog goal / objectives 
    • Blogging platform selection 
    • Blog content selection
    • Blog content syndication 
    • Blog link building strategy
    • Blog updating system

    Blogging and SEO 
    • Blog / SEO ranking factors
    • Google Webmaster Tools 
    • Content curation
    • SEO measurement
    a
    Blogging Analytics
    • Business Blogging KPI's 
    • Google Analytics / Webmaster Tools 
    • Reputation Management 
    • ROI

    (Blogging Workshop content may vary depending on specific client requirements)


    Internet Marketing, Social Media and SEO short courses / workshops considerations / options:
    • Free onsite pre-training consultations / needs-analysis (all training)
    • Private and / or group facilitation
    • Internet Marketing status analysis
    • Online competitors analysis
    • Introductory and / or advanced
    • Integrated Internet Marketing / Social Media / SEO training
    • Modular over a 8 - 40 hour period
    • Add own specific learning / corporate requirements
    • Up-to-date SEM, SEO and Social Media practices / techniques
    • Free 3 - 12 months online support (with all workshops / short course training)
    • Internet Marketing / SEO / Social Media strategy development 

    Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

    © Vernon Chalmers Internet Marketing / Cape Town

    Internet Marketing Consulting and Mentoring Cape Town

    Consulting | Mentoring | Training | Campaign Management Cape Town / Western Cape

    Consulting | Mentoring | Training | Campaign Management Cape Town / Western Cape
    Offering a comprehensive range of corporate Internet Marketing / SEO / Social Media Consulting and Mentoring services to SME businesses in Cape Town / Western Cape.
    • Corporate / Individual needs-analysis
    • Strategic Internet Marketing fundamentals
    • Competitor / Industry research and analysis
    • SWOT Analysis
    • Internet Marketing tactical planning
    • Search Engine Indexing
    • Content Marketing
    • Online Reputation Management
    • Search Engine Marketing - SEM
    • Search Engine Optimisation - SEO
    • Advanced SEO
    • SEO copywriting practices
    • Affiliate Marketing recommendations
    • Social media strategy, planning and deployment
    • Advanced Social Media
    • Google Adwords advertising / account management
    • Facebook Pages / Facebook Advertising
    • Campaign project management
    • Detailed analytics / metrics interpretation

    Consulting hourly rate when not in campain / mentorship R350-00 p.h. A more cost-effective option is a retainer agreement for three to six months.

    Please read the following considerations >>

    Key Performance Indicators / Business Outcomes
    Internet Marketing planning and deployments are only executed after detailed client specification and requirements. Various Key Performance Indicators will be considered during consultation to provide the most cost-effective deployments. We recommend campaign schedules of at least 6 months where after other options may be considered.

    Integration with existing business / marketing plan
    For improved results it is highly recommended that the Internet Marketing campaign be integrated with existing business strategy, marketing / advertising plan and sales targets. Monthly reports will not only show various website statistics, but also sales conversion rates and to which degree the Internet Marketing Plan meets its targets.

    Setting goals / targets
    To be determined with the client and then integrated with business goals / outcomes to provide for detailed reporting every 30 days for 3 to 6 months.

    Effective campaign schedule
    The shortest campaign period is three months with the recommended period to be six months. Ongoing campaign management and database / mail management will be available on request.

    Cost
    R10 0000 - R15 000 per small group [Cape Town / Western Cape] over a three month period. Specific learning areas will depend on an initial training needs-analysis assessing both individual and corporate learning requirements.

    On-site Internet Marketing mentorships are generally facilitated up to three hours per week with continuous strategy / deployment support for up to 12 months.

    All Vernon Chalmers Internet Marketing / SEO / Social Media short course and workshop learning areas will be covered during the mentorship.

    Payment: 50% on quotation acceptance (with two payments at month-end of remaining two months).


    Contact Vernon Chalmers Internet Marketing / SEO for more information

    Effective Blogging / Social Media Workshop Cape Town

    Blogging and Social Media Workshop: Cape Town / Cape Peninsula

    Effective Blogging and Social Media Workshop Cape Town
    Purpose of the Workshop
    To provide private individuals, marketing and public relations practitioners in Cape Town with progressive insight and skill into business / social blogging, contemporary marketing fundamentals, principles and applications to plan, execute and manage an effective blog.

    Cost per Company / Group - Blogging / Social Media Workshop (12 Hours) 
    R4 000 up to 3 delegates
    R6 000 up to 5 delegates


    Full payment required before workshop  (or as per agreement). 

    At the end of this one-day workshop competency should be possible and demonstrated in the following outcome areas:
    • Understand the blogging environment and platform selection
    • Free blogs vs custom (proprietary) blogs
    • Upgrade from a free to a custom / own domain (for Google Blogspot bloggers)
    • Configure and customize a business / social blog
    • Blogging from inside a corporate website
    • Content generation / management strategy
    • Effective content selection, curation and copy writing
    • Understand Internet marketing principles
    • Understand and apply Social Media tools
    • Apply monetisation tools (make money from your blog - if required)
    • Apply Search Engine Optimisation tools - SEO
    • Blog Analytics - Evaluate the effectiveness of your blog
    Format
    • Facilitated at client corporate address
    • Workshop to presented as one full day / or two sessions of hours (different days)
    • Email communication and professional support for three months
    Internet Marketing, Social Media and SEO short courses / workshops considerations / options:
    • Free onsite pre-training consultations / needs-analysis (all training)
    • Private and / or group facilitation
    • Internet Marketing status analysis
    • Online competitors analysis
    • Introductory and / or advanced
    • Integrated Internet Marketing / Social Media / SEO training
    • Modular over a 8 - 40 hour period
    • Add own specific learning / corporate requirements
    • Up-to-date SEM, SEO and Social Media practices / techniques
    • Free 3 - 12 months online support (with all workshops / short course training)
    • Internet Marketing / SEO / Social Media strategy development 

    Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

    How to Create / Manage A Facebook Fan Page Workshops - Cape Town

    Onsite Facebook Page Creating / Management Training Cape Town For Increasing Fan Loyalty

    How to Create / Manage A Facebook Fan Page Workshops Cape Town
    Hands-on Facebook Page Workshop for SME advertisers / marketers

    Benefits of Facebook Pages: 
    • Syndicate website content to Facebook
    • Increase brand / product awareness 
    • Building / managing a Fan / Brand community 
    • Increase / maintain fan loyalty 
    • Platform for Facebook Advertising
    • Dynamic account management / control
    • Analytics / Target Market analysis 

    Vernon Chalmers is available to assist, consult and train Cape Town SME's in setting up corporate Facebook Facebook Pages 


    Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

    Cost per Company / Group - Facebook Page Creating / Management Workshop (12 Hours) 

    • R4 000 up to 3 delegates 
    • R6 000 up to 5 delegates 
    • Free 3 months online / email support after workshop 

    Current city: Cape Town / Western Cape (other areas negotiable)

    Facebook Page Creating / Management  

    • Introduction to Social Media / Facebook Pages 
    • Difference between Facebook Pages / Facebook Groups
    • Facebook Page setup and configuration 
    • Linking existing website to Facebook Page  
    • Navigate and manage the new Facebook Page
    • Use Facebook Page Notes for increased SEO / visibility
    • Consult / recommend ways to increase Fan page reach
    • Facebook Page Insights / analytics
    • Creating Fan Polls / Surveys (introduction to various apps)
    • Introduction to Facebook Advertising / Paid Promotions
    • Introduction to Facebook Page competitions

    Managed Facebook Page Campaigns (on behalf of client)

    Vernon Chalmers will consider managing campaigns on behalf of SME's. 

    Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

    © Vernon Chalmers Internet Marketing / Cape Town

    Onsite Google Analytics Training Workshops Cape Town

    Onsite Google Analytics Training Workshop Cape Town For Monitoring Visitor Behaviour

    Onsite Google Analytics Training Workshops Cape Town
    Onsite Google Analytics Training Workshops Cape Town

    Benefits of Google Analytics:
    • Monitor [global] visitor behaviour without any costs
    • Track origin of all incoming website traffic (on all pages)
    • Track Social Media channel traffic  
    • Analyze content performance (and conversion rates)
    • Set goals and various targets
    • Dynamic account management / control
    • Seamless Integration with Google AdWords 
    • Compare various periods / years
    • Generate various reports (PDF / Excel / Google Docs)
    • Assist with business / marketing / advertising decision-making

    Vernon Chalmers is available to consult and train Cape Town SME's on setup, configuration and application of Google analytics

    Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

    Cost per Company / Group - Google Adwords Workshop (8 Hours)
    • R4 000 up to 3 delegates
    • R6 000 up to 5 delegates
    • Free 3 months online / email support after workshop

    Current city : Cape Town / Western Cape (other areas negotiable)

    Core Google Analytics learning areas (structured around specific requirements)
    • Introduction to Google Analytics
    • Setup and configuration
    • Navigating Google Analytics
    • Account / Dashboard management
    • Building Analytics infrastructure
    • Identifying and configuring specific areas of website (campaigns)
    • Integration with Google Adwords (if required)

    Managed Google Analytics
    Vernon Chalmers will consider managing Google Analytics on behalf of SME's at R500-00 per month (if not attched to an Internet Marketing / SEO / Social Media campaign / retainer) 

    Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

    © Vernon Chalmers Internet Marketing / Cape Town