20 October 2014

Advanced Social Media Training / Workshops Cape Town

Onsite Advanced Social Media Training Workshops Cape Town Optimising Social Media Practices

Advanced Social Media Workshop Cape Town
Advanced Social Media Training for non-technical website / blog managers

Advanced onsite Social Media workshop training  facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The advanced Social Media workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on leveraging and maintaining current Social Media Visibility.

Onsite pre-workshop no-cost visit [Cape Town]

Vernon Chalmers will visit interested companies onsite to discuss specific SEO requirements / business and website strategy insights.

Cost per Company / Group - Advanced Social Media Workshop (12 Hours)
R5 000 up to 3 delegates
R6 500 up to 5 delegates 


Support : Free 6 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core Social Media learning areas (structured around specific requirements)


Understanding Social Media Marketing
  • Social Media Marketing (on and off website / blog) 
  • Current Social Media Marketing applications / channels 
  • Social Media / Social Media Marketing trends 
  • Search Engines and Social Media 

Measuring Your Current Social Media

  • Social Media Audit (Strategy / Implementation / Integration / Support) 
  • Website / Social Media competitor analysis 
  • Measuring Social Media visibility 
  • Analytics / measurement 

Social Media Strategy

  • Social Media in context with business / online strategy 
  • Social Media as business / marketing function (staffing) 
  • Social Media Planning / Key Performance Indicators 
  • Social Media campaign / project management 

Improving Your Social Media

  • Market / visitor / content intelligence 
  • Social Media channel management 
  • Building / measuring Social Media influence 

Content Syndication

  • RSS-feeds for Social Media leveraging 
  • Social Media decisions 
  • Reputation Management 
  • Analytics / measurement 

Social Media Advertising (see Facebook Page Advertising Workshop)

  • Social Media advertising opportunities 
  • Facebook Page advertising setup / management 
  • Advertising for Events / Page Likes / sponsored Posts

(Social Media Workshop content may vary depending on specific client requirements)c
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Internet Marketing, Social Media and SEO short courses / workshops considerations / options:

  • Free onsite pre-training consultations / needs-analysis (all training)
  • Private and / or group facilitation
  • Internet Marketing status analysis
  • Online competitors analysis
  • Introductory and / or advanced
  • Integrated Internet Marketing / Social Media / SEO training
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Up-to-date SEM, SEO and Social Media practices / techniques
  • Free 3 - 12 months online support (with all workshops / short course training)
  • Internet Marketing / SEO / Social Media strategy development 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.
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Onsite Google Analytics Training Workshops Cape Town

Onsite Google Analytics Training Workshop Cape Town For Monitoring Visitor Behaviour

Onsite Google Analytics Training Workshops Cape Town
Google Analytics workshop for SME marketers / owners

Benefits of Google Analytics:
  • Monitor [global] visitor behaviour without any costs
  • Track origin of all incoming website traffic (on all pages)
  • Track Social Media channel traffic  
  • Analyze content performance (and conversion rates)
  • Set goals and various targets
  • Dynamic account management / control
  • Seamless Integration with Google AdWords 
  • Compare various periods / years
  • Generate various reports (PDF / Excel / Google Docs)
  • Assist with business / marketing / advertising decision-making

Vernon Chalmers is available to consult and train Cape Town SME's on setup, configuration and application of Google analytics

Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Cost per Company / Group - Google Adwords Workshop (8 Hours)
  • R5 000 up to 3 delegates
  • R6 500 up to 5 delegates
  • Free 3 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core Google Analytics learning areas (structured around specific requirements)
  • Introduction to Google Analytics
  • Setup and configuration
  • Navigating Google Analytics
  • Account / Dashboard management
  • Building Analytics infrastructure
  • Identifying and configuring specific areas of website (campaigns)
  • Integration with Google Adwords (if required)

Managed Google Analytics
Vernon Chalmers will consider managing Google Analytics on behalf of SME's at R500-00 per month (if not attched to an Internet Marketing / SEO / Social Media campaign / retainer) 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

Onsite Google Adwords Training Workshops Cape Town

Onsite Google Adwords Training Workshop Cape Town For Brand / Corporate Awareness

Onsite Google Adwords Training Workshop Cape Town
Google Adwords Advertising workshop for SME advertisers / marketers / owners

Benefits of Google Adwords advertising:

  • Targeted advertising
  • Dynamic account management / control
  • Fast placement and Landing Page control
  • Integration with Google Analytics
  • Measurement

Vernon Chalmers is available to consult and train Cape Town SME's for leveraging Pay-Per-click (PPC) / Online Advertising opportunities for websites / blogs 

Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Cost per Company / Group - Google Adwords Workshop (12 Hours)

  • R5 000 up to 3 delegates
  • R6 500 up to 5 delegates
  • Free 3 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core Google Adwords / PPC Advertising learning areas (structured around specific requirements)

  • Introduction to Online Advertising / current trends
  • Difference between Google AdWords and Google AdSense
  • Preparing a website / blog for Online Advertising
  • Google Webmaster Tools / Keyword Research
  • Setup and configuration of Google Adwords
  • Online Advertising campaign management
  • Billing and maintenance

Managed Google Adwords / PPC Advertising Campaign
Vernon Chalmers will consider managing campaigns on behalf of SME's from a minimum Advertising budget of R3000-00 per month (excluding account setup / administration fees).

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

How to Create / Manage A Facebook Fan Page Workshops - Cape Town

Onsite Facebook Page Creating / Management Training Cape Town For Increasing Fan Loyalty

How to Create / Manage A Facebook Fan Page Workshops Cape Town
Hands-on Facebook Page Workshop for SME advertisers / marketers

Benefits of Facebook Pages: 
  • Syndicate website content to Facebook
  • Increase brand / product awareness 
  • Building / managing a Fan / Brand community 
  • Increase / maintain fan loyalty 
  • Platform for Facebook Advertising
  • Dynamic account management / control
  • Analytics / Target Market analysis 

Vernon Chalmers is available to assist, consult and train Cape Town SME's in setting up corporate Facebook Facebook Pages 


Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Cost per Company / Group - Facebook Page Creating / Management Workshop (12 Hours) 

  • R5 000 up to 3 delegates 
  • R6 500 up to 5 delegates 
  • Free 6 months online / email support after workshop 

Current city: Cape Town / Western Cape (other areas negotiable)

Facebook Page Creating / Management  

  • Introduction to Social Media / Facebook Pages 
  • Difference between Facebook Pages / Facebook Groups
  • Facebook Page setup and configuration 
  • Linking existing website to Facebook Page  
  • Navigate and manage the new Facebook Page
  • Use Facebook Page Notes for increased SEO / visibility
  • Consult / recommend ways to increase Fan page reach
  • Facebook Page Insights / analytics
  • Creating Fan Polls / Surveys (introduction to various apps)
  • Introduction to Facebook Advertising / Paid Promotions
  • Introduction to Facebook Page competitions

Managed Facebook Page Campaigns (on behalf of client)

Vernon Chalmers will consider managing campaigns on behalf of SME's. 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

16 October 2014

Advanced SEO Workshops Cape Town

Onsite Advanced SEO Training Workshop Cape Town For Optimising Content / SEO Practices

Onsite Advanced SEO Training Workshop Cape Town / Western Cape
Advanced SEO workshop for non-technical website / blog managers and owners
Advanced onsite Search Engine Optimisation (SEO) workshops facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The advanced SEO workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on increasing and maintaining current Online Visibility in the Search Engines.


Onsite pre-workshop no-cost consultation / visit [Cape Town / Cape Peninsula]
Vernon Chalmers will visit interested companies onsite at no cost to discuss specific SEO requirements / business and website strategy insights.
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Cost per Company / Group - Advanced SEO Workshop
(12 Hours) 

R5 000 up to 3 delegates
R6 500 up to 5 delegates


Support : Free 6 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core SEO learning areas (structured around specific requirements)

  • Understanding SEO / Search Marketing 
  • Organic SEO vs paid Online Advertising 
  • Google Panda / Penguin Algorithm update 
  • Effective SEO and your business 
  • SEO / Search Marketing trends 
  • Search Engines and SEO 
  • SEO ranking factors a
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Measuring Your SEO

  • Website / SEO Competitor Analysis 
  • SEO in context with business [website] strategy 
  • SEO Planning (objectives) / deployment 
  • SEO / current keyword measurement 
  • Analytics / measurement

Improving Your SEO
  • Market / visitor / content intelligence
  • Measuring keyword occurrence rates / ratios 
  • Application 
  • Setting Targets / KPI's
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Content Management

  • Google Panda Algorithm overview
  • Google Penguin Algorithm overview 
  • Content Planning 
  • SEO Copywriting
  • Content 'curation'
  • Analytics / measurement 

(SEO Workshop content may vary depending on specific client requirements)

Internet Marketing, Social Media and SEO short courses / workshops considerations / options:
  • Free onsite pre-training consultations / needs-analysis (all training)
  • Private and / or group facilitation
  • Internet Marketing status analysis
  • Online competitors analysis
  • Introductory and / or advanced
  • Integrated Internet Marketing / Social Media / SEO training
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Up-to-date SEM, SEO and Social Media practices / techniques
  • Free 3 - 12 months online support (with all workshops / short course training)
  • Internet Marketing / SEO / Social Media strategy development 
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Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

Onsite Facebook Page Advertising Training Workshops Cape Town

Onsite Facebook Page Advertising Training Workshop Cape Town For Increasing Targeted Awareness

Onsite Facebook Page Advertising Training Workshops Cape Town
Facebook Page Advertising Workshop for SME advertisers / marketers

Benefits of Facebook Page advertising:
  • Increase brand / product awareness via targeted advertising 
  • Increase fan base / fan loyalty 
  • Offer special promotions 
  • Target mobile users 
  • Dynamic account management / control 

Vernon Chalmers is available to consult and train Cape Town SME's for leveraging Facebook Advertising opportunities for Facebook Pages


Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Cost per Company / Group - Facebook Page Advertising Workshop (12 Hours)

  • R5 000 up to 3 delegates 
  • R6 500 up to 5 delegates 
  • Free 3 months online / email support after workshop 

Current city: Cape Town / Western Cape (other areas negotiable)

Facebook Page Advertising learning areas (structured around specific requirements)

  • Introduction to Social Media / Facebook Advertising 
  • Preparing a Facebook Page for Advertising 
  • Setup and configuration of Facebook Advertising 
  • Advertising for Events / Page Likes / sponsored Posts 
  • Online Advertising campaign management
  • Competition setup / management 
  • Billing and maintenance 

Managed Facebook Page Advertising Campaign

Vernon Chalmers will consider managing campaigns on behalf of SME's from a minimum Advertising budget of R3000-00 per month (excluding account setup / administration fees). 

Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

15 October 2014

Lessons learned and advice on creating sustainable Online Visibility / SEO

Lessons learned and advice on creating sustainable Online Visibility / SEO
This was one of the questions asked by one of my hosting and CMS providers in their preparation of a detailed profile on Vernon Chalmers Internet Marketing / SEO / Social Media consulting and training.

Lessons learned and advice to others about building and operating their own website

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The Vernon Chalmers Internet Marketing / SEO / Social Media website became an extension of my business, persona and service delivery standards and therefore required mindfulness in all content, news and service updates.

Know your target audience before attempting to create / communicate content and news.This will assist in higher quality content that is more relevant to increase return visitors and sales conversions.

Any website should be developed on traditional business and marketing principles. Set key  goals, objectives and targets and regularly track visitor behaviour to enable a good understanding of the pages they visit. This in turn will assist in tweaking content to be even more effective. Gathering market / visitor intelligence this way is a priceless (and sometimes free) necessity providing key data for future decision making.

It is very important to register a website with your own custom domain name  Allow three to six months of active search engine indexing, SEO and Social Media syndication to gain substantial traction and momentum with keywords, blog posts and general content searches.

A successful website takes time to develop and your site’s Internet Marketing / SEO / Social Media strategy and application is forever a work in progress.

Regularly update your website / blog with new content and fresh news.


Relevant advertising / promotion / content generation is mandatory for SEO and keeping visitors interested in returning to your website. Use Social Media syndication to leverage own content.

Do not rush SEO. SEO should be an organic growth process over time. With patience and regular original content updates your website / blog will attracted more leverage from Google and other search engines than simply try to cram your SEO practices during startup.

10-Step Strategy Checklist for sustained Online Visibility
  1. Online business strategy 
  2. Assigning human resources
  3. Content management strategy
  4. Content Management System (CMS)
  5. SEO strategy / deployment
  6. Call-To-Action strategy / deployment
  7. Regular content updates
  8. Social Media strategy / deployment
  9. Online advertising considerations
  10. Monitor results  
Contact Vernon Chalmers Internet Marketing / SEO

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