17 June 2014

Advanced Social Media Workshop Cape Town

Onsite Advanced Social Media Training Workshop Cape Town Western Cape

Onsite Advanced Social Media Training Workshop Cape Town Western Cape
Advanced Social Media workshop for non-technical website / blog managers

Advanced onsite Social Media workshops facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The advanced Social Media workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on leveraging and maintaining current Social Media Visibility.

Onsite pre-workshop no-cost visit [Cape Town / Cape Peninsula]

Vernon Chalmers will visit interested companies onsite to discuss specific SEO requirements / business and website strategy insights.

Cost per Company / Group - Advanced Social Media Workshop (8 Hours)
R5 000-00 up to 3 delegates
R6 500-00 up to 5 delegates
Support : Free 6 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core Social Media learning areas (structured around specific requirements)


Understanding Social Media Marketing
  • Social Media Marketing (on and off website / blog)
  • Current Social Media Marketing applications / channels
  • Social Media / Social Media Marketing trends
  • Search Engines and Social Media

Measuring Your Current Social Media

  • Social Media Audit (Strategy / Implementation / Integration / Support)
  • Website / Social Media competitor analysis
  • Measuring Social Media visibility
  • Analytics / measurement

Social Media Strategy

  • Social Media in context with business / online strategy
  • Social Media as business / marketing function (staffing)
  • Social Media Planning / Key Performance Indicators
  • Social Media campaign / project management

Improving Your Social Media

  • Market / visitor / content intelligence
  • Social Media channel management
  • Social Media paid advertising / promotions
  • Building / measuring Social Media influence

Content Syndication

  • RSS-feeds for Social Media leveraging
  • Social Media decisions
  • Reputation Management
  • Analytics / measurement
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(Social Media Workshop content may vary depending on specific client requirements)c
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Internet Marketing, Social Media and SEO short courses / workshops considerations / options:

  • Free onsite pre-training consultations / needs-analysis (all training)
  • Private and / or group facilitation
  • Internet Marketing status analysis
  • Online competitors analysis
  • Introductory and / or advanced
  • Integrated Internet Marketing / Social Media / SEO training
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Up-to-date SEM, SEO and Social Media practices / techniques
  • Free 3 - 12 months online support (with all workshops / short course training)
  • Internet Marketing / SEO / Social Media strategy development 

Contact
 Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.
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14 June 2014

Advanced SEO Workshop Cape Town

Onsite Advanced SEO Training Workshop Cape Town / Western Cape

Advanced SEO Workshop Cape Town
Advanced SEO workshop for non-technical website / blog managers and owners
Advanced onsite Search Engine Optimisation (SEO) workshops facilitated by Vernon Chalmers are structured around specific client / corporate training requirements. The advanced SEO workshops are facilitated from an Internet Marketing, SEO and Social Media perspective with specific emphasis on increasing and maintaining current Online Visibility in the Search Engines.

Onsite pre-workshop no-cost consultation / visit [Cape Town / Cape Peninsula]

Vernon Chalmers will visit interested companies onsite at no cost to discuss specific SEO requirements / business and website strategy insights.
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Cost per Company / Group - Advanced SEO Workshop
(8 Hours) 

R5 000-00 up to 3 delegates
R6 500-00 up to 5 delegates
Support : Free 6 months online / email support after workshop

Current city : Cape Town / Western Cape (other areas negotiable)

Core SEO learning areas (structured around specific requirements)

  • Understanding SEO / Search Marketing 
  • Organic SEO vs paid Online Advertising 
  • Effective SEO and your business 
  • SEO / Search Marketing trends 
  • Search Engines and SEO 
  • SEO ranking factors a
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Measuring Your SEO

  • Website / SEO Competitor Analysis 
  • SEO in context with business [website] strategy 
  • SEO Planning (objectives) / deployment 
  • SEO / current keyword measurement 
  • Analytics / measurement

Improving Your SEO
  • Market / visitor / content intelligence
  • Measuring keyword occurrence rates / ratios 
  • Application 
  • Setting Targets / KPI's
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Content Management

  • Content Planning 
  • SEO Copywriting
  • Content 'curation'
  • Analytics / measurement 

Content Syndication
  • RSS-feeds for content leveraging 
  • Social Media decisions 
  • Reputation Management 
  • Analytics / measurement
(SEO Workshop content may vary depending on specific client requirements)

Internet Marketing, Social Media and SEO short courses / workshops considerations / options:
  • Free onsite pre-training consultations / needs-analysis (all training)
  • Private and / or group facilitation
  • Internet Marketing status analysis
  • Online competitors analysis
  • Introductory and / or advanced
  • Integrated Internet Marketing / Social Media / SEO training
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Up-to-date SEM, SEO and Social Media practices / techniques
  • Free 3 - 12 months online support (with all workshops / short course training)
  • Internet Marketing / SEO / Social Media strategy development 
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Contact
 Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

Internet Marketing / SEO consulting options for Western Cape SME's

Internet Marketing / SEO consulting options for Western Cape SME's
Vernon Chalmers will be available from January 2014 to consult / facilitate / mentor private individuals and Cape Town SME's on Internet Marketing and SEO strategy / deployment.

Consulting sessions generally follow a tailored approach based on my Internet Marketing / SEO short course model and various workshop options offered since 2008.

Facilitation is scheduled for 20 to 25 hours over a three to four week period
  • Core consulting / learning areas:
  • Internet Marketing strategy
  • Market research and analysis
  • Internet Marketing tactical planning
  • Search Engine Marketing
  • Search Engine Optimisation
  • Business blogging strategy / recommendations
  • Keyword research / selection / deployment
  • Social media strategy, planning and deployment
  • Google Adwords advertising management
  • Campaign project management
  • Detailed analytics / metrics interpretation

Contact Me direct for more information / scheduling options

All Vernon Chalmers Internet Marketing, Social Media and SEO short courses / workshop considerations:

  • Private and / or group facilitation
  • Introductory or advanced
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Covering up-to-date SEM, SEO and Social Media practices / techniques

More information >>


Internet Marketing Consulting and Mentoring Cape Town

Cape Town: Consulting | Mentoring | Training | Campaign Management

Offering a comprehensive range of corporate Internet Marketing / SEO / Social Media Consulting and Mentoring services to SME businesses in Cape Town / Western Cape.
  • Corporate / Individual needs-analysis
  • Strategic Internet Marketing fundamentals
  • Competitor / Industry research and analysis
  • SWOT Analysis
  • Internet Marketing tactical planning
  • Search Engine Indexing (Bing / Google / Yahoo)
  • Content Marketing
  • Online Reputation Management
  • Search Engine Marketing - SEM
  • Search Engine Optimisation - SEO
  • Advanced SEO
  • SEO copywriting practices
  • Affiliate Marketing recommendations
  • Social media strategy, planning and deployment
  • Advanced Social Media
  • Google Adwords advertising management
  • Campaign project management
  • Detailed analytics / metrics interpretation
Contact me to discuss rates / individual mentoring / training options

Consulting hourly rate when not in campain / mentorship R350-00 p.h.

Please read the following considerations >>

Key Performance Indicators / Business Outcomes
Internet Marketing planning and deployments are only executed after detailed client specification and requirements. Various Key Performance Indicators will be considered during consultation to provide the most cost-effective deployments. We recommend campaign schedules of at least 6 months where after other options may be considered.

Integration with existing business / marketing plan
For improved results it is highly recommended that the Internet Marketing campaign be integrated with existing business strategy, marketing / advertising plan and sales targets. Monthly reports will not only show various website statistics, but also sales conversion rates and to which degree the Internet Marketing Plan meets its targets.

Setting goals / targets
To be determined with the client and then integrated with business goals / outcomes to provide for detailed reporting every 30 days for 3 to 6 months.

Effective campaign schedule
The shortest campaign period is three months with the recommended period to be six months. Ongoing campaign management and database / mail management will be available on request.

Cost
R10 0000-00 - R15 000-00 per small group [Cape town / Western Cape] over a three month period. Specific learning areas will depend on an initial training needs-analysis assessing both individual and corporate learning requirements.

On-site Internet Marketing mentorships are generally facilitated up to three hours per week with continuous strategy / deployment support for up to 12 months.

All Vernon Chalmers Internet Marketing / SEO / Social Media short course and workshop learning areas will be covered during the mentorship.

Payment: 50% on quotation acceptance (with two payments at month-end of remaining two months).


Contact Vernon Chalmers Internet Marketing / SEO for more information

Corporate Social Media and SEO Short Course Cape Town

Social Media Marketing Cape Town / Western Cape
Corporate Social Media and SEO Short Course Cape Town

Overview
This flexi-schedule short course addresses social media as an opportunity to leverage corporate networking, public relations and marketing strategies. It focuses on the design and deployment of measurable social media applications to enhance interactive brand communication and integrate social information management practices.

Delivery: 40 hours - part-time

Course Fee: R12 000-00 (please confirm pricing on registration)

Payment: 50% on quotation acceptance / Balance at last session

Purpose of the Course
To equip a specific audience with insight and skill into selecting, planning and deploying an integrated social media strategy into existing media and marketing programmes.

Who should attend
- Business owners
- Entrepreneurs
- PR practitioners
- Marketing practitioners

Tailored Approach
Course to be structured around specific corporate requirements in terms of individual learning levels, corporate strategy and specific target markets.

At the end of the course competency should be possible and be demonstrated in the following outcome areas:

  • Identify and understand current Web 2.0 and social media trends
  • Understand the various categories of social media networks and tools (Facebook, Linkedin, YouTube, Twitter - and others)
  • Define a Social Media strategy and related policies
  • Integrate social media tools into existing marketing / media / PR campaigns
  • Define Key Performance Indicators (KPI's)
  • Deploy social media tools on existing websites and blogging platforms
  • Apply social media and Search Engine Optimisation (SEO)
  • Advertising on social media platforms
  • Interpret analytics and statistics
  • Evaluate the effectiveness of a social media campaign

S
pecific strategy / learning areas
  • Latest trends and corporate deployments 
  • Social media / content / network strategy 
  • Creating a social media policy (Internal use) 
  • Identifying and selecting social media channels and tools 
  • Deployment and configuration of specific social media tools 
  • Measuring social media results in relation to online campaigns (ROI)

Specific configuration / deployment areas

  • Creating and managing various social media accounts / profiles 
  • Selecting and adding content to social media channels 
  • Sharing tools on the Desktop (AddThis / Amplify / Digg and others) 
  • Facebook as business / networking platform (Applications / Pages) 
  • Twitter and associated micro-blogging tools as business / networking platform 
  • Social bookmarking, Syndications and RSS feeds 
  • Search Engine Optimisation (SEO) deployments (website / blog / social media) 
  • Social Media Analytics
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Contact Me direct for more information and / or an onsite meeting
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Effective Blogging / Social Media Workshop Cape Town

Blogging and Social Media Workshop: Cape Town / Cape Peninsula

Effective Blogging and Social Media Workshop Cape Town
Purpose of the Workshop
To provide private individuals, marketing and public relations practitioners in Cape Town with progressive insight and skill into business / social blogging, contemporary marketing fundamentals, principles and applications to plan, execute and manage an effective blog.
Fee: R5 000-00 per small group
Full payment required before workshop  (or as per agreement). 

At the end of this one-day workshop competency should be possible and demonstrated in the following outcome areas:
  • Understand the blogging environment and platform selection
  • Free blogs vs custom (proprietary) blogs
  • Upgrade from a free to a custom / own domain (for Google Blogspot bloggers)
  • Configure and customize a business / social blog
  • Blogging from inside a corporate website
  • Effective content selection, curation and copy writing
  • Understand Internet marketing principles
  • Understand and apply Social Media tools
  • Apply monetisation tools (make money from your blog)
  • Apply Search Engine Optimisation tools - SEO
  • Blog Analytics - Evaluate the effectiveness of your blog
Format
  • Facilitated at client corporate address
  • Workshop to presented as one full day / or two sessions of hours (different days)
  • Email communication and professional support for three months
Internet Marketing, Social Media and SEO short courses / workshops considerations / options:
  • Free onsite pre-training consultations / needs-analysis (all training)
  • Private and / or group facilitation
  • Internet Marketing status analysis
  • Online competitors analysis
  • Introductory and / or advanced
  • Integrated Internet Marketing / Social Media / SEO training
  • Modular over a 8 - 40 hour period
  • Add own specific learning / corporate requirements
  • Up-to-date SEM, SEO and Social Media practices / techniques
  • Free 3 - 12 months online support (with all workshops / short course training)
  • Internet Marketing / SEO / Social Media strategy development 
Contact Vernon Chalmers for Internet Marketing / SEO / Social Media consulting or workshop options.

Internet Marketing Strategy: draft / sample planning documentation

Vernon Chalmers Internet Marketing
When starting an Internet Marketing / SEO / Social Media strategy planning session I generally follow the following Internet Marketing campaign planning criteria.

Internet Marketing Strategy planning criteria:
  • Introduction
  • Campaign Goal
  • Campaign Objectives / Key Performance Areas
  • Implementation Schedule
  • Assumptions
  • Achieving Objectives / Tactical Deployment
  • Objective Ownership / Taking Responsibility
  • Costing / Budget Requirements
  • Ongoing Management / Maintenance
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Please Note: The following sample Internet Marketing strategy document should only be viewed as an outline strategy document based on a specific client requirement. Final document and / or planning criteria will differ (based on specific Internet Marketing / SEO / Social Media requirements).


Sample Internet Marketing Strategy Document

Introduction
The Internet Marketing / SEO / Social Media planning document was prepared after meeting and consultation with management.

Campaign / Project Goal
To facilitate, complete and implement the proposed ‘Integrated Internet Marketing / eCommerce Strategy’ over an eight month period. The execution of the Project Plan is structured in line with the following Online Business Outcomes (as overall project goal guidelines).

  • Increased website and social media visitation 
  • Sustained online brand awareness / publicity
  • Increased conversion rates and online sales
  • Enhanced visitor / fan loyalty and retention
  • Cost-effective project and campaign management
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Objectives / Key Performance Areas
Discussing and consulting with the marketing management team streamlined recommended key-areas into the following five Objectives / Key Performance Areas (KPA’s):

  1. Integrated / compliant website
  2. Online sales integration
  3. Online Marketing and Social Media growth
  4. Analytics and Management Reporting
  5. Resource allocation (Staffing / Budgeting) 
Implementation Schedule
  • Proposed Internet Marketing / Social Media campaign dates
  • New website to be live date
  • KPA’s to be completed before
  • Management review
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Assumptions
For effective execution and deployment of the Internet Marketing / Social Media plan the following assumptions are made in terms of achieving stated objectives / KPA’s:

  • New website to be fully operational
  • Website / content to be administered by each department head for their brand / company 
  • Integrated Web 2.0 Blog / Media section (with RSS / Social Media integration / syndication)
  • Communication / support from department heads and staff / external stakeholders
  • Regular project feedback / Updates to CEO / management team.
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Achieving Objectives
The five objectives with detailed descriptions:

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1. Website with Content Management System (CMS)
The new Web 2.0 compliant website with CMS to incorporate and facilitate a broad range of selected brand, company and pre-sales information to selected stakeholders and target markets.

2. Online sales integration
Facilitating / marketing selected online sales directly and / or indirectly via the proposed website. Identify current and new revenue opportunities from all current sales areas.

3. Online Marketing and Social Media planing / growth
Develop and execute a structured online marketing, and social media campaign to well-defined online target markets. Campaign to be supported by trained staff, appropriate media channels and regular measurement (analytics).

4. Analytics and Management Reporting
Website and Social Media channels to be linked to the most appropriate and effective Analytics measurement tools. To determine management reporting criteria, reporting schedule and links to overall business strategy measurement / feedback.

5. Resource allocation (Staffing / Budgeting)
Identify internal and external human, budget , material time resources for achieving objectives 1 – 4.

Objective Ownership: Taking Responsibility
All listed objectives will require project development ownership and it is therefore required that each objective (or specific sub- task) be allocated the most appropriate project team member. Team member task / responsibility matrix to be made available in final Internet Marketing / Project Plan.


Achieving Objectives: Deployment criteria / Tasks

1. Integrated website

  • CMS Platform requirements 
  • Decide hosting provider (if required)
  • Site structure / graphic re-design
  • ID integrated site-wide navigational structure
  • ID content categories and content owners
  • Develop SEO-compliant content templates / updating requirements (for page owners)
  • Develop content strategy / publishing / maintenance requirements
  • Identify / develop / implement all relevant SEO and keyword categories
  • Link website to all current / future Social Media channels and RSS feeds
  • Determine objective budget / costing requirements 
Timeline: Month 1 – Month 8

2. Online sales integration

  • Research current online sales (and sales statistics)
  • ID advertising revenue / online sales streams
  • ID most cost-effective direct / indirect eCommerce (shopping cart) integration 
  • Communicate with internal / external stakeholders and partners
  • Determine objective budget / costing requirements
Timeline: 1 – 2 Month

3. Online Marketing and Social Media planning / growth

  • Update current website and Social Media analytics
  • Define specific Internet Marketing and Social Media campaign objectives
  • ID most effective Social Media Channels
  • Develop Social Media campaign / life cycle objectives
  • Determine online advertising / Social Media budget / costing requirements 
Timeline: 1 – 2 Months

4. Analytics and Management Reporting

  • Setup and configuration of all required Analytics software (where applicable)
  • ID Key Performance Indicators (KPI’s) for website
  • ID Key Performance Indicators KPI’s for Social Media channels / platforms 
  • Determine measurement frequency
  • Develop management reporting structure and frequency
  • Determine objective budget / costing requirements
Timeline: 1 Month

5. Resource Allocation

  • ID Campaign's HR / stakeholder responsibilities / requirements
  • ID all staff responsibilities and requirements
  • ID staff training requirements 
  • Prepare internal / external stakeholder list
  • Prepare task / responsibility matrix
  • Prepare detailed costing analysis an project budget 
Timeline: 1 Month

Project Communication
Regular project meetings / briefings and CEO feedback schedules to be determined in final Project Plan.

Communication objectives:

  • Transparency of project progress
  • Frequent progress reporting
  • Face-to-face meeting schedules

Costing / budget requirements  
Costing / budget requirements to be made available in final Project Plan

On-going management and maintenance
Post-project continuous campaign management and maintenance responsibilities to be made available in final Strategy / Plan.

Contact Vernon Chalmers for a free onsite pre-consultation visit (available in the Western Cape).

More on Vernon Chalmers Internet Marketing ConsultingShort Courses and Workshops