- Corporate / Individual needs-analysis
- Strategic Internet Marketing fundamentals
- Competitor / Industry research and analysis
- SWOT Analysis
- Internet Marketing tactical planning
- Search Engine Indexing
- Content Marketing
- Online Reputation Management
- Search Engine Marketing - SEM
- Search Engine Optimisation - SEO
- Advanced SEO
- SEO copywriting practices
- Affiliate Marketing recommendations
- Social media strategy, planning and deployment
- Advanced Social Media
- Google Adwords advertising / account management
- Facebook Pages / Facebook Advertising
- Campaign project management
- Detailed analytics / metrics interpretation
Consulting hourly rate when not in campain / mentorship R350-00 p.h. A more cost-effective option is a retainer agreement for three to six months.
Please read the following considerations >>
Key Performance Indicators / Business Outcomes
Internet Marketing planning and deployments are only executed after detailed client specification and requirements. Various Key Performance Indicators will be considered during consultation to provide the most cost-effective deployments. We recommend campaign schedules of at least 6 months where after other options may be considered.
Integration with existing business / marketing plan
For improved results it is highly recommended that the Internet Marketing campaign be integrated with existing business strategy, marketing / advertising plan and sales targets. Monthly reports will not only show various website statistics, but also sales conversion rates and to which degree the Internet Marketing Plan meets its targets.
Setting goals / targets
To be determined with the client and then integrated with business goals / outcomes to provide for detailed reporting every 30 days for 3 to 6 months.
Effective campaign schedule
The shortest campaign period is three months with the recommended period to be six months. Ongoing campaign management and database / mail management will be available on request.
R10 0000 - R15 000 per small group [Cape Town / Western Cape] over a three month period. Specific learning areas will depend on an initial training needs-analysis assessing both individual and corporate learning requirements.
On-site Internet Marketing mentorships are generally facilitated up to three hours per week with continuous strategy / deployment support for up to 12 months.
All Vernon Chalmers Internet Marketing / SEO / Social Media short course and workshop learning areas will be covered during the mentorship.
Payment: 50% on quotation acceptance (with two payments at month-end of remaining two months).
Contact Vernon Chalmers Internet Marketing / SEO for more information